AV Implementation Director

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

We are looking for an Implementation Director to oversee media planning for several clients, including Flutter Group, Tesco and BT. The role centres around ensuring we deliver industry leading implementation recommendations, founded in insight, delivering business results and forging deeper relationship with clients. The candidate will require extensive media planning experience, with a proven track record in delivering industry leading media solutions for clients.

Within this role you will have involvement throughout the entire media planning process, ensuring the comms brief is fit for purpose and ladders back to measurable outcomes, pulling the strategy through into implementation recommendations and ensuring the buying of media stays true to the approach. You will also be responsible for leading the Implementation planning output of the team below you, whilst helping the agency to acquire new clients via new business.

As Implementation Director you would work directly with the Implementation Partner as part of the Implementation Leadership team to refine, expand and improve our product, leveraging the strength of WPP while ensuring it is fit for purpose for all of EM’s clients.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• A track record of industry leading work
• Experience in running a large team and managing development
• To lead by influence and example to inspire and motivate the team
• A commercial approach so all decisions/proposals are aligned to the commercial objectives of the agency
• A deep understanding of how to plan media across brand and response
• Ability to influence the most senior and demanding clients/Directors/internal stakeholders to gain commitment and drive decisions
• Deep Knowledge of industry media planning tools
• Be able to pro-actively forge relationships with media owners, resulting in innovation opportunities
• A track record for developing new ideas that have sound business benefit
• Ability to spot new trends and disruptions before they hit the mainstream and implement them to create better work for our Directors and/or clients.
• Clear understanding of the challenges our clients face in the industry and uses this to work proactively to find solutions and deliver value
• Ability to extract and filter relevant insights / research to support planning decisions
• Ability to tell compelling implementation stories
• Ability to sell (consultative selling)
• Genuine interest in industry research and new ways of working

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