Business Director, Open Mobilization

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

As the Business Director and Team Lead of the Open UK Mobilization Team, you will own the new strategic function responsible for bridging the critical gap between the promise of WPP Open and our ability to deliver its capabilities.

You will lead a 6-person specialist team, own the £400k budget, and be ultimately accountable for the successful setup and rollout of WPP Open for our top 20 UK clients. Your mission is to delight our clients, build their confidence in our technology, and create the scalable "blueprints for excellence" and "client-specific playbooks" that will define our future onboarding process.

In this senior leadership role, you will act as the primary sponsor for this critical initiative, managing relationships with senior clients, internal ExCo members, and global product leadership. You are the leader charged with building a high-performing team from the ground up and unlocking the full potential of our platform for our most important clients, ensuring we deliver on the promise of WPP Open.

• Experience in a senior leadership role spanning client management, technology consulting, or business transformation.
• Proven experience leading and managing specialist teams, with clear accountability for budget (£250k+), resource allocation, and performance management.
• A track record of delivering complex technology or change management programs within a large-scale agency or enterprise environment.
• Demonstrable experience in C-suite level stakeholder management, with the ability to navigate and influence complex internal and client relationships.

• Strategic & Commercial Leadership: The ability to own a business plan, manage a P&L, and make strategic decisions to ensure the success and ROI of a critical business function.
• Technology Evangelist: A deep understanding of and passion for marketing technology, with the ability to articulate its value and potential to senior, non-technical audiences.
• Inspirational Leader: The ability to build, mentor, and motivate a high-performing team of specialists, fostering a culture of excellence and collaboration.
• Master Communicator: World-class presentation and communication skills, capable of representing the programme and its progress to the most senior levels of the organization.