Data Management and BI Senior Executive, GOC

Medellín · Mexico City · Bogotá · Barranquilla · Cali · Barranquillasenior

OtherData Management And Bi Executive

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Quick Summary

Key Responsibilities

Manage the QA of data between media platforms and reporting outputs using tools such as Alteryx, SQL, and/or Excel Manage and identify data gaps that require manual entry,

Technical Tools

OtherData Management And Bi Executive

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

We are looking for a Business Intelligence and Data Visualization specialist who will build assist in the development and maintenance of the reporting infrastructure to help stakeholders gain insights in their advertising campaigns. In this role, he/she will be responsible for retrieving, compiling, and transforming data to create the intelligence layer leading to analysis and optimization of media investments.

Core Responsibilities:

Manage the QA of data between media platforms and reporting outputs using tools such as Alteryx, SQL, and/or Excel
Manage and identify data gaps that require manual entry, escalate to investment teams, and collect, QA, and process returned manual data. This includes initiating the data collection process, communicating any data QA issues, and working with teams to resolve those issues.
Monitor data feeds for gaps or failures and action where necessary to resolve failures
Build and maintain automated data QA workflows using Alteryx
Update Tableau dashboards based on new/additional requests
Build and maintain taxonomy generators and enforcers (via Excel, Google Sheets, and Alteryx) to assist in the adherence of taxonomy across all media channels.
Setup and maintain automated data feeds/pipelines through API (Adverity), FTP, and/or scheduled email report)
Troubleshoot any data discrepancies or issues that might occur,
Fulfill ad hoc data pulls required for client deliverables,
Manage the QA of data provisioning to MMM vendors or for client data warehouses.

Required Skills / Experience:

Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics or related field with 1 – 3 years of work experience in data management, data visualization and data analytics preferably in a marketing and/or media agency.
Experience with building dashboards in Tableau is required; knowledge of visual techniques for data analysis and presentation is a plus,
Experience with Alteryx for business logic design required
Experience working in Cloud environment (Azure, GCP),
Experience working with SQL required, experience with Python a plus,
Experience working with digital data from ad serving platforms (e.g., Google Campaign Manager, Other ad servers), campaign planning tools (e.g. Prisma, MediaOcean), website analytics software (e.g. Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g. Adwords, Marin, …) and others is strongly preferred,
Strong speaking and written professional communication skills,
Strong analytical, critical thinking, and problem-solving skills,
The ability to thrive in a fast-paced and deadline-driven environment,
Strategic Thinker & Doer,
Curious and excited to learn,
High sense of accountability and ownership,
Collaborative with a partnership mindset.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day and , and more. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

This position is in a Remote or Hybrid Work Modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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