Implementation Planning Associate Director

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

ABOUT WPP & OPENDOOR

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.

• Work in a complex, matrixed environment, influencing stakeholders and leading cross-functional teams towards our common media goals.
• Own deep knowledge of all WPP Open deliverables and campaign KPIs’ that have been committed to Amazon and share it across biddable and digital teams when/if needed.
• Proactively connects, partners with regional and key local market leadership on behalf of Amazon.
• Ensure knowledge sharing and communication flow remains informative, connected, and proactive to help provide repeatable, consistent activation excellence for all biddable/digital channels.
• Monitors and ensures adherence to client and WPP Open excellence standards across practices. Proactively develops actions plans and blueprints to address any gaps and non-compliance to standards.
• Build and maintain client and agency relationships at a mid-senior level, to ensure a comprehensive understanding of stakeholders and client business.

• Utilize advanced data analytics to understand media performance deeply, and guide optimization strategies ensuring maximum ROI.
• Provides expert insights on the application of data science and how to effectively use client and biddable data.

• Can confidently answer client questions and liaise with internal teams on best solutions to use. Strong knowledge of all digital channels, technology and data and how this combines to support activation.

• Uses critical questioning and maintains a broad perspective when analysing information to gain a deeper understanding of the problem and its impact on activation of media.
• Has strong knowledge of the entertainment and subscription industry which is shared to build strategies and plans.
• Leads the delivery of relevant and accurate information to drive maximum impact.
• Consistently delivers communications to influence and educate all levels of seniority, appropriately judging the demands of the situation.
• Multi-market experience activation experience and managing multi-market activation teams.
• Entertainment category experience
• Ability to thrive in a fast-paced, dynamic environment whilst maintaining a partnership focus throughout

BONUS POINTS

• Applies big picture thinking in work and proactively leverages an understanding of the organization and key industry trends. 
• Understand the different elements of responses. 
• Applies knowledge of client, audience, channel, market and category to effectively deliver compelling multi-media digital plans.  Translates learnings and trends from strategy team to create digital activation that is effective with clear measurement.
• Applies best practices to campaign management and acts as the escalation point for issues. 
• Provide actionable insights during mid and post-campaign reports to improve in-flight optimizations and future campaign brief recommendations.
• Oversees team members to discuss current projects, workload and activities prioritises resources accordingly. 
• Improves workload management by supporting other in setting priorities and by postponing less relevant work.

BENEFITS OF OPENDOOR

• Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
• Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
• Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
• Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
• Global Impact: Be part of a team that is shaping the future of marketing on a global scale.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country. 

Please note this is a UK based role and requires individuals to have the right to work in this location 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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