Influencer Executive

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

In today’s entertainment economy, influence is currency, making social and content creators the new media powerhouses. At WPP Media, we have a dedicated Social, Content and Influencer Marketing capability, designed to help brands authentically connect with audiences through the voices they trust most.
Our approach is rooted in creativity, data intelligence, and cultural fluency. We craft strategic partnerships that drive measurable impact, spark conversation, and build long-term brand equity.

Our capability offers clients:
•End-to-end social and creator campaign management from strategy to reporting
•Access to a diverse and vetted creator network
•Advanced data and performance analytics
•Global reach with local market expertise
Whether clients are launching a product, shifting perception, or scaling brand love, INFLUENCE® by WPP Media is built to deliver results—authentically, creatively, and at scale.
Welcome to the future of INFLUENCE®. Let’s create something extraordinary.

Overview of the role
We’re looking for an Influencer Executive at Wavemaker — perfect for someone with a strong foundation in influencer marketing who’s ready to step into a more client-facing role.
You will be on the ground support managing day-to-day communication with influencers and ensuring that we deliver best in class end to end campaign execution. You’ll work closely with your team to enhance brand presence through social media and influencer partnerships, contributing to the success and resonance of each campaign.
In this role, you’ll be responsible for campaign workflow and execution, product seeding execution, reporting / PCR and supporting your team’s efforts to meet campaign objectives and engage target audiences effectively.

Overview of Responsibilities:
•Campaign Strategy & Activation: Support the implementation of influencer strategies that align with brand objectives, contributing to increased engagement, awareness, and conversions.
•Influencer Management: Lead in identifying and coordinating with influencers and content creators to ensure authentic brand collaborations. Manage contract negotiations, content briefs, workflow management, and tracking campaign deliverables.
•Content Development: Collaborate with the team on content ideas and support the production of compelling content across social platforms, including Instagram, TikTok, and YouTube, ensuring alignment with brand identity and messaging.
•Product Seeding: implement product seeding strategies to support brand campaigns, new product launches, and ongoing brand initiatives.
•Performance Analysis & Reporting: Monitor and report on campaign performance using analytics tools, contributing insights to optimise future campaigns. You will help track KPIs like engagement, reach, and ROI and support the team in post-campaign reviews.
•Trend Monitoring: Stay informed on social media trends, platform updates, and emerging influencers to provide insights that help innovate our client’s social media approaches.

What you will need:
• You should have a passion for social media and influencer marketing, along with a basic knowledge of social platforms and the influencer landscape.
•You will communicate clearly and provide regular updates to your manager.
•When assisting on campaigns, you’ll be responsible for understanding all requirements, selecting relevant influencers, and providing accurate feedback to ensure content accuracy when it goes live.
•You will attend internal status calls for the campaigns you're working on, but external calls are optional and decided by your manager.
•You should be familiar with reporting templates and technology, and able to extract key learnings from campaign performance to suggest future actions.
•You'll build strong relationships with talent agents and influencers to streamline onboarding and enhance your negotiation skills.
•If needed, you’ll write detailed campaign updates to keep the team informed.
•Ability to thrive in a fast-paced, dynamic environment
•Know how to prioritise – You will be responsible for multiple campaigns, working with multiple contacts across multiple content deliverables - It's important that you manage your priorities and seek guidance from your manager as required.

Apply Now for INFLUENCE by WPP Media and join the future of influencer marketing. This is your chance to make a lasting impact in the world of influencer marketing, and social media—one campaign at a time.

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