Influencer Strategy Lead

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. 

Lead the content and influencer marketing strategy for the brand portfolio, ensuring that each initiative aligns with business objectives, resonates with the company culture, and generates measurable results. You will be responsible for raising the team’s strategic level, leading the Content Strategists, and serving as the primary source of strategic thinking within the department.

• Define the vision and strategic direction for influencer marketing across multiple brands.
• Translate business, marketing, and communication objectives into strategies for influencers and content creators.

• Lead the development of Always On strategies and tactical campaigns.
• Design creator architectures, communication territories, and talent roles.
• Define the role of each influencer within the media ecosystem (earned, owned, and paid).

• Lead, develop, and mentor the team of Content Strategists.
• Oversee the strategic quality of all proposals prior to their presentation.
• Foster a culture based on creativity, critical thinking, data, and collaboration.

• Serve as a strategic consultant for internal and external clients.
• Present high-level strategies to stakeholders and brand leadership.
• Participate in workshops, planning sessions, and goal-setting sessions.

• Define strategic KPIs for Always-On campaigns and programs.
• Analyze results to generate actionable insights.
• Identify opportunities for continuous optimization.
• Develop recommendations based on data, social listening, and performance.

• Identify new platforms, formats, and trends.
• Incorporate AI tools, social intelligence, and new methodologies.
• Drive innovative proposals that strengthen brand positioning.

• 8+ years of experience in influencer marketing, content strategy, and social media strategy.
• At least 3 years leading strategic teams.
• Experience developing strategies for national or global brands.
• Ability to build influencer marketing strategies from start to finish.
• Excellent storytelling skills and ability to deliver executive presentations.
• Strategic thinking, business acumen, and a results-oriented mindset.
• Experience working with multidisciplinary teams (Social, Media, PR, Creative, and Data).