Manager SEO Content

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

• →Own the content strategy and editorial calendar, prioritizing topics by search opportunity and AI-citation potential.
• →Direct keyword research and search intent analysis, ensuring all content follows on-page SEO best practices and E-E-A-T principles.
• →Build topic clusters and pillar pages for topical authority; refresh existing content to maintain rankings and relevance.
• →Create "LLM-ready" content (FAQs, comparisons, listicles, how-tos, case studies) using answer-first design, structured for AI extraction and citation.
• →Embed original data, statistics, and expert insights to make content citation-worthy, with clear heading hierarchies and modular formatting.
• →Strengthen entity authority via author bios, About pages, and schema markup (Article, FAQ, HowTo).
• →Conduct prompt audits to identify how content is referenced across AI models and close citation gaps.
• →Track performance using Google Analytics, Search Console, and SEO tools, plus GEO metrics (AI citation frequency, share of voice, citation sentiment, AI-referred traffic).
• →Collaborate with SEO specialists, PR, product, and development teams; report strategy and results to leadership.

• Proven track record of growing organic traffic and search visibility through content.
• Solid grasp of SEO fundamentals and how LLMs/AI engines select, summarize, and cite content.

• Exceptional writing, editing, and editorial judgment, balanced with data-driven optimization.
• Proficiency with Ahrefs, SEMrush, Screaming Frog, Google Analytics, Search Console, and CMS platforms.