Media Lead Mexico

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together. 

• Responsible for leading the comprehensive media strategy as a growth driver for Colgate-Palmolive Mexico’s business, aligning business, brand, and consumer priorities with a media architecture that maximizes impact on business metrics. Will serve as a strategic advisor to the client, identifying growth opportunities through market intelligence, advanced data analysis, and an integrated view of the communications ecosystem.
• Responsible for identifying and applying market and consumer trends to align them with CP’s business objectives, ensuring that all regional strategic recommendations are consistent with the local brand and media strategy.
• Will lead the evolution of the client’s media capabilities, promoting the adoption of new methodologies, technologies, and measurement models that increase the effectiveness of the investment.

• Bachelor’s degree in marketing, advertising, business administration, or a related field
• Advanced English

Experience and knowledge

• Experience leading media strategies for multinational advertisers with high-volume budgets and multiple brands, effectively managing the complexity arising from regional and local categories, audiences, and stakeholders.
• Ability to develop and implement long-term strategies that drive brand growth and achieve business objectives.
• Possess in-depth knowledge of the entire media ecosystem, including the specific contributions and roles of different channels and platforms.
• Proficiency (at the leadership level, not operational): Full Funnel Planning, Marketing Effectiveness, Audience Planning, Attention Planning, Commerce Media, Programmatic, AI applied to media, MMM, First-Party Data, Clean Rooms, Advanced Analytics.