Planning Lead, MGM Theatrical

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

ABOUT WPP & OPENDOOR

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.

• Lead the development of the planning for each title, including audience architecture, channel roles, pacing, and investment guidance.
• Translate strategic direction into clear, modular frameworks that can be adopted by diverse, local markets.
• Define planning standards, templates, and expectations that ensure consistent global quality.
• Maintain visibility across all planning workstreams and ensure coherence across titles and markets.
• Partner closely with client lead and studio clients to develop incremental recommendations and implement tracking drills at speed.
• Lead the development of filmmaker deliverables in partnership with client lead

• Lead central planning for each release, ensuring alignment with global strategy, insights, and studio objectives.
• Define the multi-beat planning approach trailer, early awareness, main campaign, opening weekend and sustain.
• Provide clear planning inputs (briefs, guidance, benchmarks, timelines) to markets and activation teams.
• Partner with activation leaders to validate feasibility, resourcing, phasing, and deliverable alignment.
• Anchor measurement inputs and learning agendas within the planning process.
• Recommend first-to-market, betas and exclusive opportunities on relevant platforms
• Support inspiring local teams through global ideation sessions, connecting actionable ideas to activation teams

• Ensure all markets understand what is global, what is local, and where adaptation is expected per title.
• Guide markets through interpretation of the planning spine, providing clarity, support and senior-level direction.
• Conduct targeted reviews of market plans (priority titles, major markets, or escalations) to ensure alignment, quality, and accuracy
• Ensure planning documentation flows consistently across markets, the hub, and LA teams.
• Lead offline pan regional campaigns, partnering closely with local teams to ensure plans are culturally relevant in market

• Oversee the integration of ultural trends, marketplace data, and competitor intelligence within the planning process.
• Lead creation of audience deep dives for key titles and genres, alongside market landscape reviews and translation into planning implications.
• Partner with analytics to ensure performance learnings inform future planning frameworks.
• Development of internal and competitive film comps

• Partner with Digital Activation Lead and activation teams to ensure plans translate seamlessly into trafficking, QA, pacing, and optimization structures.
• Collaborate with Operations to maintain planning workflows, tool adoption, timelines, deliverable expectations, and quality control checkpoints.
• Ensure cross-functional alignment during key beats (briefing, pre-launch, launch, post-launch).

• Lead and develop a Hub team of planners across levels, providing coaching, clarity, and direction.
• Establish rigorous quality standards and ensure consistent use of templates, tools, and workflows.
• Support planning resourcing, prioritization, and capacity management in partnership with Ops.
• Foster a culture of curiosity, accountability, and integrated problem-solving.

• Identify opportunities to enhance the planning model, strengthen global consistency, or improve tools and frameworks.
• Introduce new planning methodologies rooted in platform intelligence, testing, and cross-title learning.
• Embed innovations and best practices into repeatable processes, ensuring scalability across markets.

QUALIFICATIONS

• Significant global or multi-market media planning experience, ideally in theatrical or high-velocity categories.
• Deep expertise in channel strategy across digital, AV, social, programmatic, OOH, and partnerships.
• Demonstrated ability to lead planning across multiple markets, titles, and timelines simultaneously.
• Strong ability to synthesize insights, simplify complexity, and translate strategy into actionable media plans.
• Experience managing and developing a planning team.
• Strong operational capability and comfort working within structured workflows.

BONUS POINTS

• Experience working with a studio, distributor, entertainment franchise, or global content pipeline.
• Familiarity with Amazon’s narrative-first culture and leadership principles.
• Experience developing global toolkits or planning playbooks.
• Exposure to WPP Open data environments or advanced planning tools.