Senior Executive, GOC

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

As Senior Analyst, you are accountable for quantifying and measuring the success of our marketing and advertising executions and for delivering quantifiable insights that enable us to innovate the work we deliver at MFG. You will be partnering with Analytics and cross-discipline team members in New York, Chicago, San Francisco and Los Angeles, helping to create continuity between the various teams.

• Everything with marketing data (collection, cleaning, analysis and validation)
• Communicate advertising campaign insights generated by our analysis and share communication best practices internally
• Seek knowledge of other practices in order to understand how to tailor insights and recommendations towards actionability
• Support the wider Analytics team in implementing our measurement tools
• Transform data into visually appealing presentations
• Proactively identify and resolve program & project issues, escalating appropriately
• Stay up to date on our product offerings and how it affects analytics
• Occasional vendor and client communication may be required

• Bachelor's Degree from a top-tier college, 3.0 GPA or equivalent. Degree within Analytics, Technology, Marketing, Advertising or equivalent experience
• At least C1 English language proficiency or equivalent
• 2+ years of experience working in a marketing analytics-based role
• Proficiency in Excel, PowerPoint (Google Workspace a bonus)
• Exposure to measurement of both Brand and Direct Response marketing campaigns
• Strong project management skills
• Strong verbal and written communication
• Strong attention to detail and ability to manage multiple tasks
• Highly organized and efficient under pressure
• Natural affinity for numbers/data and a passion for playing with data in order to solve problems
• Experience with generative AI tools (Gemini, ChatGPT) a plus
• Experience with programming languages such as R, SQL, and Python a plus