Associate Manager - Affiliate Marketing

India·GurugramFull Timemid

OtherAssociate

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Quick Summary

Overview

Plunic was founded in 2017 with the aim to redefine performance marketing for brands and enable them access to high-intent consumers at scale. Over the years,

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OtherAssociate

Plunic was founded in 2017 with the aim to redefine performance marketing for brands and enable them access to high-intent consumers at scale. Over the years, Plunic has invested in and partnered with some of the most popular and fast-growing brands across the web, reaching approximately 300 million unique visitors every month

We are looking for a results-driven Associate Manager- Affiliate Marketing to manage and scale affiliate partnerships in the USA insurance market (Auto, Health, Life, Personal Loans etc). The ideal candidate will have experience in performance marketing, lead generation, and compliance-heavy verticals.

We are looking for an Associate Manager – Affiliate Marketing to join our growing team!

Affiliate Recruitment & Onboarding

Identify, recruit, and onboard new affiliates (publishers, media buyers, networks)
Build strong relationships with high-performing partners in the US insurance space
Negotiate payouts, caps, and deal structures

Manage CPA/CPL campaigns across insurance verticals (Auto, Health, Life, Final Expense)
Monitor daily performance (leads, conversions, ROI, approval rates)
Optimize campaigns based on traffic quality and partner performance

Analyze affiliate traffic sources (Facebook, Google, Native, Email, Call transfers)
Improve lead quality and conversion rates
Scale profitable campaigns while controlling fraud and compliance risks

Ensure adherence to USA insurance compliance standards (TCPA, HIPAA where applicable)
Monitor for fraudulent or low-quality traffic
Work closely with compliance teams and advertisers

Track KPIs: EPC, CTR, CVR, ROI, Approval Rates
Generate performance reports for internal teams and clients
Use tracking platforms (HasOffers, Everflow, Tune, CAKE)

Liaise with insurance advertisers and networks
Manage campaign requirements, creatives, and landing pages
Ensure delivery of high-quality leads/calls

1 - 3 years of experience in affiliate marketing or performance marketing

Strong knowledge of USA insurance vertical (Auto, ACA, Medicare, Life)

Experience with CPL/CPA/Pay-per-call models

Familiarity with tracking tools (Tune, Everflow, CAKE, Voluum, RedTrack)

Data-driven mindset with strong analytical skills

Excellent communication and negotiation skills

Preferred Qualifications

Experience with pay-per-call campaigns and Lead Gen campaigns

Existing affiliate network or publisher connections

Knowledge of lead validation & call center flows

Experience handling monthly budgets and scaling campaigns

About our parent brand Z1 Tech:

Z1 Tech (Great Place to Work-Certified™) is a technology first company which strives to innovate digital advertising and marketing to streamline automation in favor of humankind. Our mission is to build for the future. We believe in trying to play where the technology is going, not where it has been. This has enabled us to bet on the future and build successful brands like VDO.AI, Receptix, Jnee and NewsD. Our offices are located in New York and in India (Gurugram).

At VDO.AI, we think innovatively. We are diverse and celebrate each other’s achievement and knowledge. We believe that equality in the workplace drives progress and works as a catalyst to holistic growth. Started with just 5 core members, we are now a team of over 150 people who adhere to different values, beliefs, experiences, backgrounds, and preferences, it still seems like day one.

We're committed to creating a dynamic work environment that values diversity and inclusion and represents employees across various skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations, and gender identities.