Zeller7mo ago

Marketing Lead

Melbourne · MelbourneFull Timelead

MarketingGrowth MarketingMarketing Lead

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Overview

About Zeller At Zeller, we’re champions for businesses of all sizes, and proud to be a fast-growing Australian scale-up reimagining business banking and payments. We believe in a level playing field,

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MarketingGrowth MarketingMarketing Lead

About Zeller

At Zeller, we’re champions for businesses of all sizes, and proud to be a fast-growing Australian scale-up reimagining business banking and payments.

We believe in a level playing field, where all businesses benefit from access to smarter payments and financial services solutions that accelerate their cash flow, help them get paid faster, and give them a better understanding of their finances. So we’re hard at work building the tools to make it happen.

Zeller is growing fast, backed by leading VCs, and brings together a global team of passionate payment and tech industry professionals. With an exciting roadmap of innovative new products under development, we are building a supportive and high performing team to inspire change in the outdated banking solutions. If you are passionate about innovation, thrive in dynamic environments, embrace new possibilities, hate bureaucracy, and can’t think of anything more exciting than evolving the status-quo, then read on to learn more.

The Zeller Marketing Lead is a growth-focused role, utilising data, strategy, and execution to deliver new customer acquisition and multi-product adoption. You will lead a talented team of channel marketers across Product Marketing, Content, Social Media, CRM and more, based out of our Melbourne headquarters.

This role is designed for a hands-on marketer with experience growing digital, product-led brands through direct user acquisition, diligent funnel management, and meticulous attention to detail. The ideal candidate will have hands-on skill across the full marketing mix, and can balance creativity and bold ideas with data-driven campaign and performance optimisation.

We are keen to meet talented marketing managers who have led small teams, and are looking to take their next step in their career. You will bring strong experience in growth marketing, direct user acquisition, integrated campaign strategy, performance / organic search, and a strong bias towards execution.

Deliver and execute marketing campaigns that drive efficient growth in new customer acquisition across our entire ecosystem of hardware and products.

Build awareness, understanding, and ultimately fuel adoption of the Zeller product ecosystem amongst existing customers.

Manage, analyse and report on campaign performance in detail, speaking to the full customer funnel (CPC, CTR, CVR, CPA, Payback Period).

Report on customer acquisition, product adoption, payback, brand engagement, and the overall health of your marketing efforts relative to our business goals.

Optimise campaigns through audience targeting, creative, bid strategy, A/B testing and CRO to maximise payback on paid marketing investment.

Execute an effective demand generation strategy through content, lead scoring, and lead nurture campaigns to achieve MQL goals.

Successfully deploy integrated product launch campaigns for major new feature and hardware launches.

Ensure that creative and campaigns deliver unified messaging, consistent branding across all marketing and communication strategies.

Identify and activate brand partnerships to extend reach and build our network of referrers.

Be a senior leader within the Zeller Growth team, partnering with other functional leaders to achieve shared KPIs and strengthen team culture and collaboration.

Coach and manage direct reports, building a centre of excellence for career and professional development and a high quality of work.

4+ years of relevant marketing experience in a digital, product-led SaaS brand. Experience working in the B2B sector is preferable.

Direct leadership experience managing a team of at least 2 people.

Demonstrable experience driving growth in direct user acquisition, utilising a multi-channel strategy including (but not limited to) organic, paid, referral, affiliate, mobile, app.

You have executed integrated marketing campaigns, unifying creative, communications and tone across all channels.

Successfully grown multi-product adoption via an ecosystem strategy; driving customer utilisation of multiple products via CRM, in-product marketing, and x-sell.

Executed demand generation and lead nurturing (via content, email) experience; supporting sales teams with a healthy pipelien of inbound MQLs.

A proven, analytical mindset, combined with an understanding of multi-touch customer acquisition attribution models, and how to optimise a channel mix towards the most efficient CPA / payback period.

Experience building brand awareness in a competitive market through bold ideas. You’re comfortable tailoring content, tone, and messaging to product, audience, and lifecycle stage, with an outstanding eye for detail.

You’re resourceful and hands-on, ready to contribute wherever needed in order to get the job done.