Senior Content Marketing Lead

Most HR and TA content is dry. Compliance updates, feature lists, the same thought-leadership recycled by every vendor in the space. We want Zinc to be the exception: sharp, useful, actually worth reading.

That's the job. 

We help HR and TA teams screen candidates properly, based on the belief that there’s a better way to do background checking - for candidates and employers. Our marketing function is building toward a world-class, content-led engine: one that makes us a trusted authority with HR and TA communities, grows our share of voice in the UK and international markets, and turns strong customer relationships into advocacy.

This role sits at the centre of that. You'll report into the Head of Brand & Content, working alongside Demand Generation, Outbound, Partnerships, Creative, Lifecycle and Product Marketing to create the stories we tell the market. You're the person operationalising production and building content prospects will actually talk about: brainstorming, reinventing tired formats, drafting the sharp headline, crafting the bold campaign. 

You'll manage a small, established and lovely team (Maria and Rushali) from the outset, with scope to grow it if there's the need and the commercial impact. This is a player-coach role, built for someone who wants to create and coach in equal measure.

Day to day, you could be working on:

You won't do it alone. You'll work alongside Demand Generation, Outbound, Partnerships, Creative, Lifecycle and Product Marketing, plus a Head of Brand & Content helping shape strategy, direction and positioning with you.