Marketing Program Manager

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, PGA TOUR 2K, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

Reports to: Sr. Director of Global Go-to-Market

We are looking for a highly organized and detail-oriented Marketing Program Manager to join the Core Games 2K Global Go-to-Market team. This role will serve as the central operational hub for all go-to-market initiatives, ensuring seamless execution, clear communication, and adherence to timelines across the entire life cycle of all projects and programs. You will be responsible for orchestrating the workflow, keeping key stakeholders informed, and providing the necessary visibility for final approvals and strategic decision-making.

The ideal candidate is a proactive problem-solver with exceptional critical thinking and organizational skills who thrives on driving projects to successful completion in a complex, multi-stakeholder environment.

• Facilitate the go-to-market process from initial concept through to final integrated and lifecycle planning, ensuring scope, objectives, and deliverables are clearly defined and documented for leadership review.
• Develop and maintain detailed project timelines, team allocations and work-back schedules, closely monitoring progress to ensure all milestones and deadlines are achieved.
• Proactively identify potential project dependencies, risks, and roadblocks, escalating issues to the appropriate stakeholders and leadership for timely resolution.
• Track and manage the GTM Marketing Budget and actuals including agencies, monitoring expenditures to ensure projects remain on time and within budget parameters set by leadership and the Franchise Groups.

• Develop and operate a central system for tracking all creative assets, including those developed internally and those received from strategic partners.
• Document, track, and monitor asset rights, usage limitations, and expiration dates to ensure all marketing activities remain legally compliant.
• Act as point-person within Go-to-Market for any campaign events, managing and maintaining events or activations, coordinating logistics and dependencies with internal and external partners.

• Act as the primary operational liaison, facilitating efficient communication and workflow between Global Go-to-Market team and key partners including Franchise Groups, Creative, Media and other cross-functional partners.
• Prepare and circulate regular, detailed status updates and progress reports, ensuring Senior Director and final approvers have clear visibility into all project phases.
• Plan and coordinate one-off special projects and internal functions, such as team offsites and workshops.

• Proven experience in a program or project management role, preferably within a marketing team.
• Exceptional organizational skills with meticulous attention to detail.
• Strong critical thinking and proactive problem-solving abilities.
• A highly collaborative and positive attitude, with demonstrated ability to work effectively within a matrix team environment and at times with ambiguity.
• Proficiency with project management software (e.g., Asana, Trello, Monday.com, Jira).
• Experience with asset management systems is a plus.