Marketing Operations Lead

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly and grow together. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

With a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

Architect and scale the technical infrastructure and AI-driven operational layer that powers Addi’s growth engine, ensuring that every multi-channel campaign, automated journey, and agentic workflow is executed with 100% reliability, peak cost-efficiency, and measurable business impact.

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• Advanced mastery of Braze (or similar) including Liquid logic, connected content, and complex API-triggered canvassing.

• Ability to manage multi-channel deliverability (WhatsApp, Push, Email) for a user base of 3M+ without sacrificing performance.

• Deep understanding of the LLM provider landscape (Anthropic, OpenAI) and the mechanics of API-based agentic workflows.

• Skilled at monitoring technical health (uptime, error rates) and financial health (token spend vs. output value) of AI systems.

• Writes sophisticated SQL to troubleshoot audience segments and validate data flow across the stack (CDP, Warehouse, CRM).

• Diagnoses root causes in complex, interconnected systems (e.g., why a Kepler segment isn't triggering a Braze webhook).

• Implements "zero-defect" QA processes and SOPs that prevent high-stakes errors in incentive payouts or customer communications.

• Maintains extreme organized repository hygiene for code, prompts, and campaign documentation.

• Navigates complex SaaS negotiations and procurement cycles to ensure Addi receives maximum value from its $1M+ Martech spend.

• Evaluates vendor performance against clear KPIs, holding third parties accountable to strict SLAs.

• Leads a high-output team of operators by setting clear GHSMART metrics and fostering a culture of extreme ownership.

• Collaborates seamlessly with Risk, Legal, and Engineering to ship features in a regulated "Compañía de Financiamiento" environment.

We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like:

• Step 1: People Interview (30 min)
  A conversation with a recruiter to get to know you, your experience, and what you're looking for. We’ll also share more about Addi, our culture, and the role.

• Step 2: Initial Interview (45 min)
  A more in-depth conversation, where we explore your skills, experience, and problem-solving approach. We want to understand how you think and work.

• Step 3: Tech Interview (60 min)
  A team member will assess your proficiency and expertise with the tools you use through a series of hypothetical scenarios

• Step 4: Deep Dive Interviews (60 min)
  You'll meet future colleagues and cross-functional team members to get a feel for how we work together. We’re looking for strong contributors and cultural fits, so bring your questions, too!

• Step 5: Case Study (3-5 Days)
  You may receive a real-world challenge or case study to complete. This is a chance to showcase your expertise and how you approach key problems relevant to the role.

• Step 6: Co-Founder Interview
  If there’s a strong match, you’ll have a final conversation with our Founder to align on expectations, cultural fit and ensure

We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us.