Brand Marketing Specialist - Sulwhasoo

The Brand Marketing Specialist supports the execution of Sulwhasoo’s PR and influencer marketing initiatives, helping bring the brand’s heritage, innovation and storytelling to life across earned and creator-led channels. This role is ideal for a candidate with 2-3 years of agency experience who is highly organized, detail-oriented and eager to grow within luxury beauty marketing. Working closely with internal teams and agency partners, the Specialist assists in day-to-day program management, including media and influencer outreach, campaign coordination, gifting, reporting, and content tracking. The role plays a key part in ensuring programs are executed seamlessly, on brand, and aligned with broader marketing objectives.

• →Assist in developing and executing influencer strategies across hero launches and always-on campaigns.
• →Manage product send outs, briefs, timelines, content tracking, and communications with agency partners.
• →Monitor performance metrics (EMV, impressions, reach) and support campaign reporting.
• →Support planning and execution for press events, influencer moments, and luxury activations.
• →Assist with collateral development, vendor coordination, product ordering, shipping, and onsite execution.
• →Help bring creative concepts to life with a modern, elevated aesthetic.
• →Lead organization and execution of influencer and VIP mailers (product ordering, packaging, logistics).
• →Develop luxury gifting ideas aligned with key launches and brand storytelling.
• →Maintain PR product inventory and tracking systems.
• →Manage POs, invoices, vendor setup, and budget tracking for the PR team.
• →Maintain calendars, timelines, and internal organization systems.
• →Partner with cross-functional teams (Trade Marketing, Creative, R&I, HQ) to keep deliverables aligned.

• 2-3 years of experience in beauty, luxury, fashion, lifestyle, or public relations. Experience supporting influencer marketing, events, or high-touch gifting.
• Proficiency in Google Workspace; Canva/Adobe or CreatorIQ/Traackr.
• Strong written and verbal communication skills.
• Ability to multitask and manage shifting priorities with accuracy and attention to detail.
• Luxury mindset and strong aesthetic sensibility.
• Thrive in fast-paced environments and have a solution-oriented mindset.
• Creative Thinker.