Public Relations & Influencer Marketing Executive (Beauty & Lifestyle)

Mexico·Mexico CityFull-timemid

OtherMarketing Executive

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Quick Summary

Overview

Public Relations & Influencer Marketing Executive (Beauty & Lifestyle) Requirements Bachelor’s degree in Communications, Public Relations, Marketing, Advertising, Journalism, or a related field.

Technical Tools

OtherMarketing Executive

Requirements

~1 min read

Bachelor’s degree in Communications, Public Relations, Marketing, Advertising, Journalism, or a related field.
Minimum of 2 years of experience in Public Relations and/or Influencer Marketing.
Previous experience working with Beauty, Skincare, Cosmetics, Personal Care, Fashion, Lifestyle, Luxury, or Consumer brands.
Strong understanding of the media landscape, influencer ecosystem, and digital trends.
Experience developing and maintaining relationships with journalists, influencers, talent managers, and key stakeholders.
Excellent written and verbal communication skills.
Ability to manage multiple projects and priorities simultaneously.
Strong organizational skills and attention to detail.
Advanced English proficiency.

Responsibilities

~1 min read

→Support the development and execution of Public Relations and Influencer Marketing strategies for Beauty & Lifestyle clients.
→Build and strengthen relationships with media outlets, influencers, content creators, and talent representatives.
→Develop communication materials such as press releases, media alerts, pitches, briefs, talking points, and reports.
→Identify media and influencer opportunities aligned with brand objectives.
→Coordinate influencer marketing campaigns from outreach and negotiation through content approval and campaign closure.
→Manage product seeding, gifting initiatives, media mailers, and event invitations.
→Support the organization and execution of product launches, press days, brand events, and influencer experiences.
→Monitor media coverage and influencer content, generating reports and actionable insights.
→Conduct market research, trend analysis, competitive benchmarking, and identify communication opportunities.
→Maintain updated media, influencer, and stakeholder databases.
→Follow up on client requests, pending tasks, and campaign deliverables to ensure timely execution.