Director of Transformation

At Applegreen, our mission is to delight customers in transit with passionate hospitality and brands they love.

Applegreen is a leading roadside retailer operating high-quality travel plazas and service areas in the US, Ireland, and the UK. Founded on a commitment to innovation, operational excellence, and customer experience, Applegreen combines fuel, convenience retail, and a diverse portfolio of food and beverage offerings to create welcoming destinations for customers.

In the U.S., Applegreen partners with major transportation authorities and operates more than 100 service plazas along some of the country’s busiest highways and turnpikes. The company is known for modern facilities, strong national and local food brands, and an emphasis on freshness, quality, and sustainability.

At Applegreen, our people are at the heart of what we do. We foster a culture that values teamwork, development, and accountability, offering employees opportunities to grow their careers in a fast-paced, dynamic environment. Applegreen continues to expand while remaining focused on delivering exceptional service to customers and creating a great place to work.

Our core values define who we are and guide how we work every day. They shape our decisions, inspire our actions, and influence how we engage with our customers, suppliers, business partners, and one another.

• Our customers and communities are at the heart of everything we do.
• We value and develop our people.
• We are driven by pace, passion and performance.
• We seek opportunities and embrace change.

• Lead and deliver structured EBITDA-driving initiatives with an equal focus on cost optimization and revenue growth.
• Identify, prioritize and execute high-impact value levers across operations, commercial, and support functions.
• Develop clear value creation plans with measurable targets, timelines, and accountability.
• Track and report realized benefits, ensuring initiatives translate to sustained P&L impact.

• Drive cost improvement initiatives across key spend categories including GNFR/Indirect Procurement, consumables, repair & maintenance, and utilities.
• Partner with internal stakeholders and suppliers to unlock margin opportunities and improve supplier performance.
• Introduce structured sourcing, benchmarking, and demand management practices where appropriate.
• Act as the organization’s key transformation resource with deep procurement-led value creation expertise.

• Lead the Transformation Office, ensuring effective governance, prioritization, and execution across all initiatives.
• Own and drive transformational workstreams, ensuring delivery against agreed milestones and financial outcomes.
• Establish and run monthly Steering Committees, providing clear progress updates, risk visibility, and decision support.

• Lead the pricing agenda across food and retail, working in close partnership with the VP of Commercial.
• Drive design and execution of pricing strategies, including price optimization, elasticity analysis, and promotional effectiveness.
• Ensure consistent implementation and tracking of pricing initiatives across the estate.
• Identify opportunities to enhance revenue, margin, and customer value.

• Strong track record in value creation, transformation, or performance improvement in a multi-site or distributed business.
• Deep understanding of cost drivers, margin levers, and operational performance metrics.
• Experience leading cross-functional transformation programs with measurable financial outcomes.
• Advanced analytical capability, including financial modelling and data-driven decision-making.
• Foster a disciplined, performance-driven transformation culture across the business.
• Comfortable operating in ambiguity and driving change across complex environments.
• Proven ability to operate at both strategic and executional levels.
• Collaborative and influential, with the ability to align diverse stakeholders around common goals.
• Excellent communication skills, including experience preparing materials for executive audiences.
• High level of ownership, pace, and delivery focus in a dynamic environment.
• Excellent project management skills and ability to independently manage multiple projects.
• Proficient with Microsoft Office Suite or related software.

• Bachelor’s degree in business, finance, economics, or related field (MBA or advanced degree preferred).
• 5-7 years’ experience in transformation, project management, operational strategy, or value creation roles.
• Background in leading consulting firms strongly preferred.
• Demonstrated track record of delivering tangible EBITDA impact.
• Experience in travel, retail, foodservice, hospitality, or multi-unit operations preferred.
• Exposure to procurement-driven transformation or cost programs highly desirable.

This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Additionally, the job responsibilities may change at any time as necessitated by business needs.