Director, Performance Marketing

Are you interested in making a world of difference in cancer care?

Cancer strikes more than 10 million people worldwide each year. As the leading medical society representing doctors who care for people with cancer, the American Society of Clinical Oncology (ASCO) is committed to conquering cancer through research, education, and promotion of the highest quality care.

• Distill complex performance data into clear, high-level narratives for senior leadership to support data-driven decision-making.
• Collaborate with marketing strategists across ASCO and Conquer Cancer to translate organizational objectives into actionable, high-performing digital marketing plans.
• Manage and optimize multiple digital budgets at a portfolio level, ensuring efficient performance across all business lines.
• Partner with content developers and internal counterparts to ensure digital content is synchronized with owned strategy.
• Partner with the organic social media team to share channel insights, audience trends, and top-performing creative to maximize overall brand engagement.

• Direct the end-to-end strategy and execution for paid digital advertising across social (Meta, Instagram, X, YouTube), search (Google, Bing), and display (PMax).
• Lead the evolution of SEO strategy, utilizing tools like Semrush to grow organic traffic and ensure visibility within AI-driven search results.
• Advise on, deploy, and leverage marketing tech tools (e.g., Airtable, Adobe Analytics, advanced Excel) to streamline operational workflows and turn complex data into actionable performance reports, analysis, and recommendations.
• Coordinate with design teams to actualize creative visual assets that appeal to specific audiences and market conferences.

• Oversee the day-to-day management of the designated performance agency, ensuring appropriate utilization of paid media.
• Act as the internal expert for agency accountability, auditing execution and creative quality to ensure alignment with brand standards.
• Inspire, develop, and grow the performance of one direct internal report, fostering a culture of technical excellence.
• Partner with leaders across division to inform high-impact content strategy and content creation based on performance data, while actively contributing to the overarching web roadmap and digital platform improvements.

• Bachelor’s degree in Marketing, Communications, Digital Marketing or related field, or equivalent years of experience.
• 10 – 12 years of experience developing integrated multichannel marketing strategies and tactics inclusive of SEO/SEM, social media and search advertising across Owned, Paid, and Earned channels.
• Expertise in creative design, copywriting, and digital asset development specific to Owned, Paid, and Earned marketing channels.
• 5 years of experience in a supervisory role.
• 3 - 5 Years of Digital Performance Agency oversight and media buying.
• Experience with advanced Excel functions and analytics programs to create reports, analyze performance, and provide summary insights; experience with Adobe Analytics is a plus.
• Hands-on experience with project management tools, such as Airtable or a similar platform.

• Advanced degree (Master’s) in Marketing, Communications, Digital Marketing, or related field. Prior experience with Oncology or other scientific or medical meetings and event marketing.
• Prior non-profit/association and fundraising marketing experience.
• Prior experience in a leadership role developing, executing, and analyzing digital marketing strategies across Owned, Paid, and Earned channels.
• Experience managing multiple digital marketing budgets at a portfolio level (e.g. supporting multiple business lines).
• Experience with e-commerce marketing (digital storefronts, buying experience, loyalty programming).
• Strong familiarity with incorporating integrated content strategy into digital strategy and campaigns.

• Extensive knowledge and expertise of all facets of Digital Marketing across Owned, Paid, and Earned channels.
• Demonstrates gravitas necessary to work confidently with senior leaders and stakeholders across the enterprise.
• Ability to operate with high degree of autonomy in a deadline-driven environment. 
• Strong ability to lead, influence, and collaborate across teams, functions, and divisions.
• Strong organizational and project management skills with an ability to create, execute, and adjust plans as needed.
• Ability to inspire, develop, and grow individual and team performance.
• Strong communication and presentation skills with ability to convey insights using data and analytics to variety of stakeholder audiences.

Extended periods seated or standing at a desk. 

High use of computer and other office technology equipment.

5-10 days/yr