Content Lead, EMEA Courses & Events

Hi, I’m Anum, Head of Content & Community here at Ashby. I joined Ashby in 2023 to develop and lead our content marketing strategy. From producing endless content formats in the pre-IPO days of HubSpot to running (and later selling) my own media startup, my 12+ years in the industry have been filled with opportunities to push the needle of how content should evolve within an organization. I’m fortunate to be at a company where leadership is fully bought into the value of content and where written communication skills are a requirement for everyone who joins the marketing team. This allows me to avoid the gloom of a service-oriented content team that is simply shipping blindly and managing copywriting requests to instead building a one-of-kind strategic team that owns key content pillars including our Talent Trends Report, Offer Accepted Podcast, and our very exciting premium Courses & Events content such as the full slate of programming at Ashby One.

For this role, we’re looking for an ambitious content lead who enjoys owning presentation-style formats and is open to the challenge of a unique role at the intersection of brand, community, and content. You will immediately own the full programming for Ashby One London, take over and scale our talent leader courses for the EMEA region, and build on the development of our events content strategy in partnership with Elizabel Riggs, who owns this work in AMER. Elizabel has already been piloting programming in EMEA and set the foundation to continue building on.

In true startup fashion, my 2.5 years at Ashby has seen a range of projects outside the traditional content role, from developing our annual company Keynote to leading PR for our Series C raise. I’ve also made the active choice to continue being the only pseudo copywriter on the team, which may surprise some. I share this all to reflect the special team we’re building at Ashby: one filled with people who are just as passionate about untangling big, complex challenges as they are about rolling up their sleeves to do the critical foundational work that enables us to stand out in our space. I promise to be right in the weeds with you to solve projects big and small together.

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At Ashby, our team and interview process want to help you show your best self. We’ll dive into past projects and simulate working together via project working sessions. Our interview process is:

1. 30-minute intro call with Recruiting

2. 45-minute interview with Anum Hussain (Hiring Manager)

3. 30-minute interview with Elizabel Riggs, Content Lead - Courses & Events

4. A take home assignment which you’ll have 1 hour to discuss with the hiring team

5. A virtual on-site of 1 hour with a panel of interviewers from our Marketing team — Shannon, Community Lead, Kat Director, Partnerships

6. A 30 minute final round with a member of Ashby’s executive team