Manager, Marketing Automation

Avalara is looking for a Marketing Automation Manager to support and evolve our email operations strategy. You will focus on building, and optimising lifecycle programmes that grow engagement, conversion, and pipeline growth.

You will collaborate with Revenue Marketing, RevOps, and Sales teams to deliver email campaigns and nurture programmes. We ask that you have hands-on experience with Marketo, a operational mindset, and a data-informed approach to improve lifecycle performance.

You will report to Director, Marketing Operations

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  Help develop Avalara's email marketing and lifecycle strategy using Marketo

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  Grow nurture programmes, trigger-based campaigns, and batch email send

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  Develop segmentation strategies to promote personalization and audience targeting

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  Collaborate with partners to translate campaign requirements into scalable Marketo programmes

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  Ensure execution of email campaigns, including QA, testing, and deployment

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  Analyse email and lifecycle performance to identify optimization opportunities

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  Provide guidance and lead the team members, juniors and contribute to the culture

• 10+ years of experience in Marketing Operations, Email Marketing, or Lifecycle Marketing

• Hands-on expertise in Marketo (Adobe Marketo Engage)

• Experience building and scaling email nurture programmes and lifecycle campaigns

• Experience with segmentation, personalization, and engagement strategies

• Experience identifying lifecycle gaps, scoring challenges, and campaign performance opportunities

• Experience of Marketo programme architecture, smart campaigns, tokens, and segmentation

• Understanding of email deliverability, testing, and performance optimization

• Familiarity with Salesforce for campaign visibility and reporting

• You should have analytical experience with the ability to translate data into relevant insights

• Experience with funnel metrics, engagement scoring, and lifecycle reporting

• Identify systemic issues and implement scalable improvements

• Experience in B2B SaaS or high-growth technology environments

• Familiarity with tools such as 6sense and Salesforce

• Experience supporting global lifecycle programmes and regional campaign nuances

#LI-Onsite

AI is embedded in our workflows, decision-making, and products.  Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.

• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.

• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Total Rewards 

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. 

Health & Wellness 
Benefits vary by location but generally include private medical, life, and disability insurance. 

Inclusive culture and diversity 
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. 

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.