Middle UA/PPC Manager

Bitmedia Labs is an international product company founded in 2014. Today, we’re a team of 150+ specialists working globally, building products used by millions worldwide.

Our work spans two core areas:

• Game Development – browser-first games for global audiences, centered on reward-driven progression and long-term engagement.
• Digital Advertising – high-performance advertising and affiliate platforms across Web2 and Web3 markets.

We are looking for a highly analytical, revenue-driven Middle User Acquisition Manager to join our team. We supply blockchain businesses with the most relevant crypto audience for 10+ years. As the Middle User Acquisition Manager, your mission is to build a predictable pipeline of high-value B2B clients. You will own Ads accounts, acting as the bridge between paid traffic and closed-won revenue.

Responsibilities:

• Build, launch, manage, and scale paid campaigns across Google, Bing, and Social Media (LinkedIn, X/Twitter) targeting global Web3 projects;
• Execute top to bottom funnel journey (awareness=>activation=>conversion=>retention), measuring performance of each stage of the funnel;
• Conduct regular feedback loops with the Sales team to review lead quality. Instantly adjust bids, keywords, and social audiences if low-intent leads are reported;
• Continuously test ad creatives (banners for social, copy for search), bidding strategies, and collaborate with design/content teams to optimize B2B landing pages;
• Oversee allocation and optimisation of marketing budgets across channels, ensuring efficient spend and scalability (always measuring ROAS);
• Collaborate closely with other departments to align user acquisition strategies with broader marketing and business goals;
• Present actionable insights based on performance metrics, ensuring transparency and continuous improvement across campaigns.

Requirements:

• 2–4 years of practical experience in Performance Marketing/User Acquisition, with at least 1–2 years specifically dedicated to B2B Lead Generation; 
• Proficiency in analytics tools to drive data-informed decisions;
• Proven track record in planning, executing, and scaling performance-based digital campaigns;
• Deep understanding of digital advertising platforms such as Google Ads (including Search, Display, and YouTube), LinkedIn Ads, and Bing Ads;
• Strong expertise in A/B testing, ad creative optimisation, and conversion rate optimisation strategies;
• Experience managing significant advertising budgets while ensuring optimal return.

Nice to have:

• Previous marketing experience specifically within the Web3, Crypto, Fintech, or AdTech sectors;
• Experience with niche Web3 social/community advertising (e.g., Reddit Ads, Telegram Ads, or Brave Ads);
• Hands-on experience integrating ad platforms with CRMs.

Hiring process:
• Intro call with a Recruiter — Technical Interview —  Final interview with CMO - Сollection of recommendations — Offer.

Why join Bitmedia Labs?
We care about what we build – and about the people who build it. Our teams work closely together, share responsibility for the product, and support each other in everyday challenges.

As part of the team, you’ll have:
• Professional growth through products operating at global scale;
• The opportunity to experiment, bring ideas to life, and influence product decisions;
• Collaboration with strong, experienced teammates who value quality and teamwork.

We also support you with:
• Flexible schedule and the option to work remotely or from our hubs in Kyiv, Warsaw, and Berlin;
• Competitive compensation, regular performance reviews, paid vacation, sick leave, and public holidays;
• Modern Apple equipment and thoughtful corporate gifts for holidays and personal milestones;
• Support for your growth: courses, workshops, and conferences.

Through our charity foundation Bit Spilka, led by volunteers from our team, we support the military, medics, and civilians across Ukraine – delivering over $500,000 in aid to date. Here, your work also drives social impact, and you can also join our volunteer initiatives.

If this resonates with you – send your CV and join us.
Let’s foster the world together!