Brand Design Lead

• →Lead Brand Strategy: Define and evolve the brand’s visual identity, ensuring consistency across all channels (web, app, social media, events, and more).
• →Build Scalable Systems: Develop and maintain comprehensive brand design systems, including style guides, iconography, and motion design, to scale our brand across platforms.
• →Drive Creative Innovation: Stay ahead of design trends and push boundaries to create a brand that feels modern, trustworthy, and forward-thinking.
• →Mentor & Collaborate: Lead a team of designers, fostering a culture of creativity and excellence. Partner with product, marketing, and engineering teams to align design with business goals.
• →Elevate Brand Moments: Own high-impact campaigns, events, and launches with standout creative work that resonates with our global audience.
• →Balance Vision & Execution: Contribute directly to design projects while guiding strategic decisions that reflect our brand’s core values.

• →8+ years of brand design experience, with a focus on building and scaling visual identities for tech/crypto/fintech companies.
• →Proven leadership experience managing, mentoring, and growing design teams
• →Exceptional eye for detail with a deep understanding of design trends, movements, and best practices
• →Strong systems thinking, with experience building and maintaining scalable design systems
• →Hands-on expertise as an individual contributor who still loves to create
• →A standout portfolio that demonstrates your range, craft, and creative thinking
• →Proficiency in industry-standard tools including Figma, Adobe Creative Suite (Illustrator, Photoshop), Framer, and ideally Rive
• →Specialization in a particular design discipline (e.g., 3D work, motion design, illustration) is a strong plus
• →Someone who geeks out over the latest design tools, techniques, and creative possibilities
• →Crypto or fintech experience is a bonus, but not essential—we value design talent above all

• You're equally comfortable leading strategy and diving into the craft
• You have a passion for pushing creative boundaries and aren't afraid to challenge conventions
• You're a natural mentor who elevates the work of everyone around you
• You thrive in fast-paced environments and can balance multiple priorities
• You bring energy, curiosity, and a genuine love for great design

If you're a creative leader ready to make your mark on the future of crypto, we'd love to see your portfolio and hear from you.