Marketing Automation Engineer

Minneapolis · MinneapolisFull-Timemid

EngineeringOtherAutomation EngineerMarketing Automation Engineer

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Overview

About Bold Orange: Bold Orange (BOCO) is a customer experience company. We believe authentic human connections are the single most important driver of business and societal progress.

Technical Tools

EngineeringOtherAutomation EngineerMarketing Automation Engineer

About Bold Orange:
Bold Orange (BOCO) is a customer experience company. We believe authentic human connections are the single most important driver of business and societal progress. We exist to create these connections across the customer lifecycle, from acquisition to engagement to retention. Our culture is one of curiosity, collaboration, proactivity and always bringing the outside, future focused perspective to our clients.

The Marketing Automation Engineer position is a key role within our growing Salesforce Practice. This role will support the Solution Architect on complex Salesforce Marketing Cloud implementations and existing client work, serving as the technical advisor and expert on the platform development abilities. Individuals in this role have a passion for developing custom solutions and delivering best-in-class outcomes.

Supports Solution Architect through discovery, advising on level of effort and feasibility of technical components to support client priorities and objectives.
Builds out integrations between Marketing Cloud and external systems
Create and present solution documentation, keeping both internal and external stakeholders informed and engaged
Configure, test, document, implement and train on Salesforce Marketing Cloud throughout implementations
Create, edit and manipulate complex SQL, AMPScript SSJS and JSON.
Be able to edit existing HTML and CSS
Build audiences and segments using complex logic across multiple data sets
Make minor edits to creative files
Develop and adhere to rigorous QA process
Proactively present and deploy optimization activities
Partner with Analytics for access to do data and systems for analysis and reporting

Bachelors degree in Marketing, Communications, Business Management, Computer Science, Information Technology, etc. or equivalent work experience
Three+ years of relevant Salesforce Marketing Cloud experience
Expertise in Salesforce Marketing Cloud Email Studio & Journey Builder, with additional expertise across CDP, Interaction Studio and Advertising Studio a plus
Understanding of data privacy and protection practices (CAN-SPAM, CASL, EU Privacy Directive, DPR, blacklisting, etc.)
Attention to detail and an eye for quality
Salesforce Marketing Cloud Developer Certified
Coding capabilities across the following:
- Ampscript.
- SQL
- HTML/CSS
- SSJS
- JSON