Lead Strategist, CRM & Loyalty

United StatesRemoteFull Timelead

OtherStrategist

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Quick Summary

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Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing.

Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success.

Bounteous is seeking a Lead Strategist, Loyalty & CRM to own and drive strategic outcomes across complex client engagements. In this role, you will operate as a trusted advisor and day-to-day strategic lead guiding clients through the full engagement lifecycle, from discovery and workshop facilitation through ongoing program optimization and measurement. You bring a sharp analytical mindset and the ability to translate data and consumer insights into loyalty and CRM strategies that deliver measurable results.

The Lead Strategist, Loyalty & CRM reports to the VP, Loyalty Strategy and works in close collaboration with Product, Creative, Technology, and Analytics & Insights teams to bridge strategic vision with flawless execution across the full client engagement lifecycle.

Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols

Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets

Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)

Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information

Lead complex loyalty and CRM engagements end-to-end: own outcomes, drive progress, and operate with minor senior-level supervision

Facilitate client strategic workshops, guiding stakeholders to a shared vision, objectives and action plan

Serve as the trusted advisor and primary strategic partner to client teams building credibility through expertise, consistency, and results

Develop and manage engagement roadmaps aligned to client goals, proactively identifying risks and trade-offs to maximize value

Design and refine loyalty strategies from initial concept through deployment and ongoing optimization

Leverage deep expertise in retention marketing, customer segmentation, lifecycle marketing, and customer engagement strategy

Define and own CRM and Loyalty KPIs, building measurement frameworks and benchmarking performance against competitive standards

Apply an insight-driven approach, partnering closely with analytics teams to explore data, surface opportunities, and translate findings into actionable strategies

Build business cases and clear articulation of value to client stakeholders

Continuously optimize end-to-end customer experiences based on consumer insights and program performance data

MarTech & Platform Expertise

Leverage deep knowledge of CRM platforms, marketing automation tools, and Martech ecosystems to make strategic recommendations grounded in platform capabilities and feasibility

Understand client-level data schemas and apply user-level segmentation and targeting to drive personalization and engagement

Stay ahead of emerging technologies, platform updates, and industry trends and bring forward-thinking recommendations that push programs further

Collaboration & Contribution

Champion account innovation to bring new thinking, emerging technologies, and creative solutions that push the boundaries of what’s possible for clients

Collaborate cross-functionally with Analytics & Insights, Creative, Solutions Engineering, and Customer Success teams to ensure seamless delivery and strong client outcomes

Contribute to the evolution of Bounteous’ Loyalty & CRM practice through participation in internal initiatives and knowledge-sharing

Demonstrated curiosity and willingness to learn, adopt, and apply emerging AI tools and technologies within loyalty and CRM strategy work

Contributes to Bounteous internal AI learning culture by sharing knowledge, best practices, and use cases across the team

8+ years of progressive experience in Loyalty Strategy, CRM, or growth marketing with a proven track record of owning and delivering complex engagements

Demonstrated ability to lead client engagements independently, owning outcomes and operating with minimal senior oversight

Strong workshop facilitation skills. Able to lead clients through discovery, ideation, and strategic planning sessions with confidence and clarity

Experience using or actively exploring AI-powered marketing tools, automation platforms, or generative AI applications to improve campaign performance, personalization, or client outcomes

Deep expertise in retention marketing, customer segmentation, lifecycle strategy, and loyalty program design from discovery through ongoing optimization

Insight-driven analytical mindset. Ability to partner with analytics teams, direct data exploration, and translate consumer insights into clear strategic direction

Knowledge of CRM platforms, marketing automation tools, and Martech ecosystem. Able to evaluate capabilities and make recommendations grounded in feasibility