Senior Manager, Retail Planning & Business Operations

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. 

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:  

• Runner First 
  • We act in the best interest of the runner
• Word is Bond 
  • We do what we say we’ll do 
• Champion Heart  
  • We give our all in everything we do  
• There is no “I” in Run 
  • We stay generous with our humanity 
• Keep Moving 
  • We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.   

Own sales analysis and reporting for all retail locations, delivering actionable insights to leadership.

Prepare and present Monthly Business Reviews (MBR), highlighting performance trends and opportunities.

Develop dashboards and KPIs (key performance indicators) to monitor store performance, customer experience, and profitability to ensure stores are on track to meet their goals.

Review findings with retail leaders and store managers to celebrate the wins, understand where improvements can be made, and discuss solutions, developing a culture of continuous improvement.

Provide data and analysis to inform demand forecasting, planning, and performance measurements.

Lead assortment planning, seasonal, lifestyle, and MRA buy planning for a network of retail stores.

Manage hard and bulk order creation and submission in alignment with inventory and sales forecasts.

Collaborate with Merchandising and Finance to develop a comprehensive strategy that optimizes product mix and margin performance.

Lead sales and product forecasting processes to support inventory and financial planning.

Align forecasts with promotional calendars and seasonal trends to anticipate opportunities for the business and maximize sell-through.

Serve as owner and liaison for the retail tech roadmap and in-store technology, including POS software and omnichannel integrations.

Partner with IT and external agencies to ensure seamless system functionality and upgrades.

Drive adoption of retail technology solutions to enhance operational efficiency and customer experience.

Oversee retail programs and initiatives, ensuring timely execution and alignment with strategic goals.

Manage cross-functional projects involving Marketing, Merchandising, and Supply Chain teams.

Lead new store openings requiring cross-functional partnership and support across multiple departments: IT, Marketing, HR, Accounting, Finance, Supply Chain, Product, Facilities, etc.

Develop a new store opening process and project plan that is easily repeatable for future retail expansion plans.

Facilitate community outreach programming across retail portfolio, collaborating with the Event Marketing and Community Impact teams to help drive traffic into stores to achieve budgeted sales.

Manage and develop a team including a Program Manager, Buyer, and Analyst, fostering a culture of accountability and growth.

Provide coaching, performance feedback, and career development opportunities.

Bachelor’s degree in Business, Retail Management, or related field; MBA preferred

10+ years of experience in retail operations, buying, or business management

5+ years of management and/or leadership experience preferred

Strong analytical skills with proficiency in Excel, BI tools, and retail planning systems

Experience with POS systems, omnichannel integrations, and retail technology management

Highly organized and detail-oriented with proven ability to manage complex projects that span multiple teams

Ability to navigate ambiguity and identify solutions to problems

Excellent communication and interpersonal skills to build trust

Excellent leadership skills, both within direct team and cross-functionally among partners and peers

Overall competency in retail systems and technology management, sales analysis and reporting, assortment planning and buying, program management and cross-functional leadership, financial acumen and strategic thinking, team leadership and development

Passion for performance running and familiarity with premium footwear and apparel is preferred

Able to travel to stores and events nationwide (estimated 10%)

Embraces and lives the Brooks values!