Director of Corporate Marketing

Messaging and Positioning: 

• Develop and maintain clear, differentiated messaging for CALSTART's brand, programs, and solutions. 

• Create compelling value propositions for multiple audience segments (fleets, OEMs/technology providers, policymakers, funders, researchers, and media). 

• Translate complex technical and policy concepts into concise, accessible language suitable for executives and broad audiences. 

Product and Solutions Marketing: 

• Lead corporate marketing efforts, including brand features and potential brand relaunch effort featuring storytelling, competitive analysis, and market requirements. 

• Collaborate with program leaders to define go-to-market plans for key initiatives and partnerships that enhance the CALSTART brand. 

Audience Research and Personas: 

• Develop and continuously refine audience personas, mapping user journeys across digital, events, and PR channels. 

• Use qualitative and quantitative insights to inform messaging and channel strategy. 

Website and Content Strategic Collaboration: 

• Collaborate with web, content, initiatives, and policy teams to develop messaging architecture that maximizes brand impact and storytelling. 

• Partner with the Head of Web Marketing to showcase brand value, solutions, and outcomes, ensuring clear differentiation and compelling product and solution storytelling. 

Brand and Corporate Communications: 

• Maintain brand standards across all touchpoints; oversee external communications, press materials, executive briefs, and speaking roles. 

• Partner with PR to secure media coverage and thought leadership opportunities for CALSTART's leadership and programs. 

Agency and Vendor Management: 

• Participate in selecting, managing, and briefing marketing agencies and consultants; ensure deliverables meet quality, scope, and budget requirements. 

• Build internal processes to track progress, approvals, and outcomes; maintain an efficient, collaborative operating rhythm. 

Measurement and Governance: 

• Define and track brand marketing metrics, dashboards, and reporting; tie marketing results to organizational outcomes and policy impact. 

• Ensure compliance with branding, data privacy, and accessibility standards.