Sales Operations Executive – Modern Trade

Position: Sales Operations Executive – Modern Trade Department: Sales – Customer Response Team Reports To: Modern Trade Manager / Key Accounts Lead Number of Positions: Two Job Purpose The Sales Operations Executive is responsible for the accurate execution, coordination, and follow-through of key account orders to ensure timely delivery, stock availability, and sales continuity across modern trade channels. The role acts as the operational link between sales, logistics, field teams, and customers to support order fulfillment, promotions, pricing alignment, and customer satisfaction. Key Responsibilities 1. Order Management & Processing • Process all key account orders in SAP accurately and within agreed timelines. • Print, review, and validate daily order schedules to ensure completeness and accuracy. • Monitor and close all open orders in SAP, ensuring no backlog. • Countercheck system pricing against approved price lists before order release. 2. Customer & Account Coordination • Respond promptly and professionally to customer emails and queries. • Follow up with key accounts to ensure orders are received, processed, and fulfilled in full (100% stock availability). • Engage customers (e.g., Carrefour and other modern trade accounts) for LPO extensions and order confirmations where required. 3. Logistics & Supply Follow-Up • Coordinate with dispatch and transport teams to ensure timely loading and delivery of orders. • Track deliveries to ensure no short supplies or delays and escalate deviations proactively. • Liaise with warehouse and distribution teams to resolve fulfillment gaps. 4. Promotion & Sales Support • Coordinate with field sales teams during promotions to ensure: • Timely order placement and execution • Adequate stock allocation across branches • Support for paid activations (e.g., podiums) • Monitor promotion performance and flag stock or execution risks early. 5. Pricing & Issue Resolution • Work closely with field teams to resolve pricing discrepancies in the market. • Ensure alignment between system pricing, promotions, and customer agreements to prevent revenue loss. 6. Reporting & Controls • Maintain accurate order tracking logs and daily status updates. • Highlight risks related to stock shortages, delays, or pricing inconsistencies. • Support reconciliation between orders, dispatch, and customer receipt. Requirements Qualifications & Experience • Bachelor’s degree in business, Supply Chain, or related field • 2–4 years’ experience in sales operations, modern trade, or order management • Experience working with SAP or similar ERP systems • Exposure to FMCG or manufacturing environment is preferred