C
Coins8mo ago

Growth Leader (Thailand)

ThailandBangkokFull-time Employeelead
OtherGrowth
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Quick Summary

Overview

Define and own the growth strategy for Thailand, aligned with country and group-level goals. Drive customer acquisition, activation, retention,

Technical Tools
OtherGrowth
  • Define and own the growth strategy for Thailand, aligned with country and group-level goals.
  • Drive customer acquisition, activation, retention, and revenue growth through data-driven campaigns and product-led growth initiatives.
  • Build and manage a team covering performance marketing, partnerships, lifecycle marketing, influencers, and brand.
  • Oversee and optimize digital channels (Google, Facebook, TikTok, Twitter/X, Line), SEO, and affiliate programs.
  • Work closely with Product, Operations, and Compliance teams to improve conversion, onboarding funnels, and payment flows.
  • Develop and execute localized growth experiments, including referral programs, viral loops, and gamified engagement tactics.
  • Manage growth budgets and ensure strong ROI and cost-efficiency across campaigns.
  • Monitor competitor activity and market trends to identify new growth opportunities.
  • Prepare weekly/monthly reporting for key growth metrics and share learnings across the organization.
  • 5–10 years of experience in growth, performance marketing, product marketing, or a similar function—preferably in fintech, crypto, e-commerce, or mobile apps.
  • Proven track record of scaling user acquisition and driving user engagement through full-funnel marketing.
  • Deep understanding of Thailand’s digital ecosystem, consumer behavior, and regulatory environment.
  • Strong analytical and experimental mindset; proficient with analytics tools (GA4, Mixpanel, Amplitude, etc.).
  • Experience leading teams and working cross-functionally with product, data, engineering, and design.
  • Fluent in Thai and English, with excellent communication and storytelling skills.
  • Comfortable working in a fast-paced, high-ownership startup culture.
  • Chinese is a must.

    • Listing Details

    Posted
    August 4, 2025
    First seen
    March 26, 2026
    Last seen
    April 24, 2026

    Posting Health

    Days active
    29
    Repost count
    0
    Trust Level
    23%
    Scored at
    April 24, 2026

    Signal breakdown

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