Sr. Manager, Growth Planning

• Develop and maintain unconstrained demand forecasts by brand, channel, and customer, incorporating baseline demand, incremental drivers, and key assumptions.
• Ensure forecasts are timely, transparent, and decision‑ready in a rapidly changing environment.

• Manage demand scenario and trade‑off analysis across growth levers (e.g., distribution, trade/promotion, elasticity, innovation, channel acceleration).
• Deliver actionable recommendations supporting revenue growth, portfolio planning, investment allocation, and channel strategy.
• Quantify financial and commercial implications to guide prioritization across brands, accounts, and channels.

• Act as the primary interface between Brand, Sales, Finance, and RGM for demand-related drivers, strategy and insights.
• Translate complex demand dynamics into concise executive‑level insights and summaries.
• Owns accuracy of demand forecast (by brand, customer, channel etc) and partners with the Supply Chain Demand Planners on inputs to the operational.

• Establish strong forecasting standards and governance for commercial inputs (drivers, assumptions, and levers)
• Strengthen the demand teams’ capability to create high‑quality inputs (promo calendars, pricing plans, distribution assumptions).
• Leverage existing systems for scenario modeling, driver-based forecasting, and business performance tracking.

• Bachelor’s degree required (Business, Analytics, or related field).
• Deep expertise in demand forecasting in a high-growth CPG (or similarly dynamic environment), including ownership of unconstrained demand and scenario forecasting.
• Demonstrated ability to operate in ambiguity and rapid change; proven track record building structure where it doesn’t exist.
• Strong analytical rigor and attention to detail and ability to synthesize into executive-level insights and recommendations.
• Strong cross-functional leadership: ability to influence Sales, Marketing/Brand, Finance, and Supply Chain without direct authority.
• Experience with forecasting systems and advanced analytics (e.g., Anaplan or equivalent)
• High proficiency in Microsoft Office; advanced Excel required.

At fairlife, we believe in better — and that includes how we support our people. We offer a comprehensive suite of benefits and wellbeing resources designed to support you physically, emotionally, socially, and financially, both in and out of work.

• Comprehensive medical, dental, and vision coverage, effective day one!
• Supplemental health plans (hospital indemnity, accident, and critical illness insurance)
• Paid Time Off to recharge and support work-life balance
• Paid parental leave & adoption assistance (up to $10,000)
• Parental support & family care benefits, including childcare resources and lactation support
• 401(k) to support retirement planning with up to 9% in employer match
• Wellness reimbursement (up to $500 for qualified wellbeing expenses)
• Employee Assistance Program (EAP) for emotional wellbeing and work-life support
• Company-paid life insurance and short-term disability
• Employer HSA funding (for HDHP participants)
• Tuition reimbursement (up to $10,000) and student loan repayment ($200/month)
• Learning & development programs to unlock your full potential
• Rewards & recognition, matching gifts, free product, and Business Resource Groups

fairlife’s nour!sh program is designed to meet you where you are — supporting your individual wellbeing journey while enabling you to do your best work every day.