VP of Product Marketing (Austin, TX)

📍 Location: Austin, TX (in-office, alongside CEO & CRO)
💼 Type: Full-time, Executive Leadership
💰 Compensation: World-class executive pay + equity + premium benefits

We’re Files.com, a profitable, founder-led SaaS company powering secure file transfer and automation for 4,000+ global brands you know: Target, Canonical, UPS, Leica, DirecTV, GoPro, Marriott, and more.
We’ve built a $35M+ business with just 70 people by hiring smart, high-output teammates who act fast and own outcomes. Backed by $46.5M from Riverwood Capital, we’re scaling intentionally — and product marketing is central to that growth.

• →Own Product Messaging & Positioning: Translate deep product and customer understanding into messaging frameworks that scale across teams and channels. Define our ICP, shape our differentiators, and ensure every touchpoint communicates clarity and authority.
• →Drive Enterprise Reach & Pipeline: Build campaigns that resonate with enterprise IT leaders. Expand our footprint beyond current segments into under-penetrated enterprise markets.
• →Elevate Files.com as a Market Leader: Own technical whitepapers, analyst briefings, competitive battlecards, and thought leadership. Position Files.com as the definitive modern, cloud-native file orchestration platform.
• →Deepen Customer Engagement: Use case storytelling, integration campaigns, and success stories that don’t just win new customers — they expand and retain existing ones.
• →Collaborate at the Highest Level: Work daily in-office alongside the CEO and CRO. Align Product, Sales, and Marketing leadership on messaging that drives growth and consistency.

⚡ Engineer-Led, Marketing-Savvy Culture – Our CEO codes and comes from a B2C marketing background. You’ll never have to explain the value of your discipline.
🚀 Scale What Works, Don’t Fix What’s Broken – Step into a strong foundation: a proven value framework, a refined brand guide, and a million-word sales & marketing content library.
❤️ Beloved by Customers – With the highest satisfaction scores in our category, Files.com customers already validate the story you’ll be telling.
🏛️ Proximity to Power (and the Best Office in Austin) – This is an in-office Austin role. You’ll sit next to the CEO and CRO every day, shaping messaging and strategy at the executive level. And you’ll do it from one of the most enviable office spaces in downtown Austin — with skyline views, a rooftop deck, daily catered meals, and the kind of buzz that remote work can’t replicate.
📚 Customer-First Positioning – Our audience is discerning, technical IT professionals. You’ll speak their language and tell stories that resonate with credibility.
🎯 Career-Defining Seat – A VP role in a profitable, PE-backed SaaS company where your work directly shapes how we go to market.

✅ Marketers who think like builders — creating repeatable systems and frameworks, not one-off campaigns.
✅ Leaders with domain expertise — ideally with direct experience in enterprise IT, managed file transfer, or adjacent markets.
✅ Strategists who can go deep — using the product like a customer, staying sharp on the competition, and speaking with authority.
✅ Operators who seek early wins — delivering visible improvements in the first 60–90 days while building momentum for long-term impact.
✅ Collaborators who thrive in high-trust, high-performance environments.