Vice President Demand Generation
Quick Summary
FinQuery stands at the forefront of accounting automation, driven by a deep specialty in contract-driven accounting. Our AI-enabled platform transforms how controllers and finance teams operate, seamlessly managing and accounting for the complex financial contracts—like leases, prepaids, and…
The Vice President, Demand Generation and Growth Marketing is the senior leader responsible for defining and implementing FinQuery's demand generation and growth marketing strategy across all products, markets, and channels. This leader owns the vision and execution of a full-funnel, AI-enabled demand engine that drives predictable pipeline growth, customer expansion, and indirect revenue contribution at scale. Operating as a key member of the Marketing leadership team, the Vice President develops strategic plans that translate corporate growth objectives into integrated marketing programs, manages change across a complex and evolving go-to-market environment, and builds the organizational capability required to sustain growth across a multi-product platform with an expanding international presence.
Reports to: Chief Marketing Officer
Develop and own the demand generation operating model to drive consistent, predictable pipeline contribution at scale
Build the full-funnel revenue architecture including KPI frameworks and ROI attribution models across all products
Partner with Sales and Marketing leadership to define funnel-stage goals, conversion benchmarks, and forecasting standards
Define and implement customer marketing strategies to drive retention, upsell, and cross-sell conversion
Develop omni-channel nurture strategies to convert inbound investments into long-term audience assets
Define and implement channel marketing strategy to engage partners and drive indirect revenue contribution
Develop partner enablement standards and co-marketing frameworks to ensure measurable revenue outcomes
Lead demand generation strategy for new product launches and unified multi-product positioning
Implement the demand generation framework for international market entry and global footprint growth
Develop marketing integration strategy for acquired companies including brand consolidation and audience migration
Define the AI-enabled marketing operating model to increase execution velocity and scale
Implement the cross-functional revenue alignment model across Sales, Customer Success, and Product
Manage, develop, and retain a high-performing team of managers and individual contributors
Conduct all business in accordance with FinQuery policies and procedures
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Minimum of 15 years of related experience with a Bachelor’s degree, or 13 years with a Master’s degree
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Typical experience range of 16-19 years in senior marketing leadership roles
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Bachelor's degree in Marketing, Business, or a related field required; Advanced degree preferred
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Demonstrated progression in demand generation with significant revenue accountability in B2B SaaS
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Expert-level command of full-funnel demand generation strategy and enterprise-scale operating models
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Advanced ability to develop revenue funnel architecture and connect marketing investment to pipeline outcomes
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Proven ability to develop multi-product go-to-market strategies and international expansion frameworks
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Deep proficiency in marketing automation platforms like HubSpot and complex marketing technology stacks
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Expert ability to build and develop high-performing teams in high-change, high-growth environments
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Strong executive-level influence to align Sales, Customer Success, and Product functions
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Deep understanding of B2B SaaS demand generation dynamics and competitive positioning
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Proficiency in defining and scaling AI-enabled marketing operating models
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Strong command of marketing operations process design and workflow optimization for scalability
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Experience operationalizing marketing integration strategies in M&A contexts
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Expert understanding of finance and accounting buyer personas within a B2B SaaS environment
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Strong command of channel and partner marketing enablement and accountability models
Location & Eligibility
Listing Details
- Posted
- May 8, 2026
- First seen
- May 8, 2026
- Last seen
- May 9, 2026
Posting Health
- Days active
- 0
- Repost count
- 0
- Trust Level
- 81%
- Scored at
- May 8, 2026
Signal breakdown

FinQuery is an AI-powered SaaS platform that automates prepaid and accrual accounting, simplifies lease accounting compliance, and centralizes contract management for accounting and finance teams.
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