Paid Media Specialist

Disclaimer: This is a generic job description for the position stated below. Actual tasks and tools will be discussed further when you reach the final interview stage. Please ensure you apply for the right job based on your location and experience. We prioritize people who can do this successfully!

Wing is on the exciting mission of redefining the future of work for companies worldwide! We are looking to be the one-stop shop for companies that are looking to build world-class teams & place their operations on autopilot.

And we’re looking for a Paid Media Specialist to start immediately!

1. Define and oversee the full performance marketing strategy aligned with business goals

2. Manage multi-channel paid media operations, ensuring alignment with growth KPIs

3. Lead high-scale campaign tests and implement automation for optimization

4. Forecast budgets, manage pacing, and track ROI across all channels

5. Mentor and develop team members in campaign management and analysis

6. Integrate performance data with CRM, analytics, and business reporting systems

7. Monitor new technologies, privacy changes, and platform algorithms to guide the company’s paid media evolution

8. Report campaign performance and strategic recommendations directly to senior management

9. Plan and execute end-to-end paid campaigns across multiple platforms

10. Optimize campaigns to achieve target metrics (CPA, ROAS, CTR, conversion rate)

11. Design and execute creative and audience tests to identify scalable tactics

12. Analyze campaign results, identify performance patterns, and refine strategies

13. Manage campaign budgets, pacing, and channel allocations

14. Provide performance reports with actionable insights to stakeholders

15. Collaborate closely with design, content, and analytics teams to align on creative and conversion goals

16. Assist in setting up and launching paid ad campaigns (audiences, budget, targeting, creatives)

17. Monitor campaign performance daily or weekly; flag anomalies or underperforming ads

18. Execute simple optimizations (pause poor performers, adjust bids, refresh creatives)

19. Coordinate with creative and content teams for ad assets and copy

20. Generate basic campaign performance reports and track KPIs

21. Stay updated on advertising platform changes, trends, and best practices

22. Maintain organized campaign documentation and budget trackers

• Bachelor's degree in any field or professional certification in marketing or business-related courses

• 2+ years experience in social media or 1-2 years in digital marketing

• Proven content writing or copywriting experience

• Working knowledge of content management systems

• Excellent English communication skills, both written and verbal (at least B2 level)

• Solid organizational and time management skills

• Knowledgeable in layouts, typography, print, and web design

• Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software

• Compelling portfolio of work over a wide range of creative projects

• Able to work on a graveyard shift

• USB Headset with Noise Cancellation feature

• Working Webcam

• Computer with at least 1.8 GHz processor and at least 4GB RAM

• Main Internet Service Speed: at least 25 Mbps cable connection

• Backup Internet Service Speed: at least 10 Mbps

• Google Ads, Meta Ads Manager, TikTok Ads, (sometimes Pinterest / Reddit Ads)

• Google Analytics / GA4

• Google Tag Manager

• Ad reporting/dashboards (Supermetrics, internal dashboards)

• Project management tools (Asana, Trello, Monday.com)

• Budget pacing/bid automation tools/scripts

• Health Insurance (HMO)

• Performance Incentives

• Job Security and Stability

• Paid Training

• Inclusive Culture

• Upskilling Opportunities

• 100% Work-From-Home

• Exceptionally Supportive Team

• Opportunities for Career Growth

• Fun Work Environment

• Holiday & Overtime Pay

Schedule: US work hours (20-40 hours per week)

Location: This is a remote job

Please note:

• Only qualified candidates will be invited to take the assessment & scheduled for an interview.

• We have other vacancies that might interest your friends & colleagues. They can check us out at our Jobs Website.

• You may also refer your friends using our Affiliate Marketing Program and earn up to $30 if your referral is hired.