HubSpot Marketing Automation Manager (m/f/d)

We are looking for a HubSpot Marketing Automation Manager to join our passionate international team!

At Graphwise, you’ll work alongside great people with a wide variety of backgrounds and talents who share a passion for knowledge management and AI technologies. If you are interested in AI technology and innovation then Graphwise is the right fit for you! 

About Graphwise:

Graphwise enables organizations to realize the full value of enterprise AI by delivering the most comprehensive and trusted industry solutions in the field of knowledge graphs and semantic AI technologies. Graphwise delivers the critical knowledge graph infrastructure to ensure enterprises are ready to realize the technology’s full potential. Graphwise, which is the result of the merger between tech visionaries Ontotext and the Semantic Web Company, has over 200 employees worldwide and offices located across North America, Europe and APAC.

About the Role:

As a HubSpot Marketing Automation Manager, you will manage our automation strategy, with a primary focus on HubSpot. You will be responsible for building, testing and analyzing workflows, setting up and executing lead scoring and engagement programs directly in HubSpot. You own the marketing data, including database hygiene and segmentation, to maximize new client identification and renewals for existing clients using HubSpot, Zoominfo, or an equivalent marketing automation system. Your role directly contributes to the company's pipeline growth and client retention through data-driven marketing efforts.

Your responsibilities shall include:

• Build, grow, and maintain our lead database in HubSpot
• Develop and manage HubSpot lead scoring models to prioritize high-value prospects
• Architect automated HubSpot workflows for lead conversion, enrichment, qualification, deals and customers
  
• Building and maintaining dashboards for sales, marketing, and leadership. Analyzing funnel and pipeline performance, identifying trends, and supporting MBRs/QBRs with clear data and visualizations
• Using HubSpot as an advanced user, creating reports, ensuring high data quality, and helping the team use dashboards correctly
• Act as the first contact point to support the marketing team in all marketing automation matters
• Support other departments connected to the marketing automation platform, such as sales, product, and others
• Analyze automation and email campaign performance metrics to inform data-driven decisions and maximize campaign ROI
• Stay informed about industry trends and emerging platforms to drive innovation in marketing automation strategies

As the ideal candidate, you will have:

• Administration-level skills in HubSpot, Zoominfo, and other marketing platforms
• Understanding of CAN-SPAM laws, GDPR, content creation, list management and targeting, and automation of sequences and workflows
• Excellent understanding of B2B marketing best practices in managing global campaigns, workflows, lead nurturing, and segmentation
• Strong understanding of how to use email, webinars, websites, and social media (and other content sources) within an integrated demand generation approach
• Familiarity with analytics tools like Google Analytics (GA4), HubSpot Analytics, or other BI tools for data visualization
• Familiarity with AI-driven marketing tools for predictive analysis and enhanced personalization

Skills, that are an asset:

• Strong cross-functional collaboration skills and ability to work effectively and efficiently in a fast-paced environment
• A proactive and creative approach to overcoming challenges in lead generation, database management, and campaign execution
• Analytical mindset with a proactive approach to solving challenges and driving results

What We Offer:

• A friendly and professional international team and working environment in a rapidly-expanding tech and AI company
• Exposure to the newest technologies in AI and knowledge graphs space
• A workplace in an organization that is committed to sustainability and responsible business practices
• An international workspace where more than 65% of colleagues come from across the globe. English is the main working language at the company
• Flexible working hours and benefits that reflect our belief that a healthy work-life balance is a key driver of efficiency
• Career development path, through: paid internal & external trainings on an individual and team level; hands-on experience and many more
• And, of course, we offer free tea, coffee, fruit, and snacks

This position can be based in Sofia or Vienna 

Graphwise welcomes applicants of all backgrounds regardless of race, ethnicity, sexual orientation, gender expression, age, disability, and other statuses. Our company culture as well as policies enforced by our active Diversity Equity & Inclusion Group work towards ensuring we have an inclusive workplace.