Manager Marketing, Customer Marketing NORAM K-12
Quick Summary
Drive adoption and customer valueDesign and execute programs that increase product usage, engagement, and customer health across our K-12 customer base.
7+ years in customer marketing, lifecycle marketing, or post-sale marketing in B2B SaaS Strong track record driving adoption, engagement,
Responsibilities
~1 min readExperience building and scaling customer lifecycle programs
Ability to partner cross-functionally with Customer Success, Sales, and Marketing
Experience supporting (not necessarily owning) expansion or cross-sell motions
Hands-on experience with marketing automation and customer data tools (Marketo, Salesforce, Gainsight, etc.)
Analytical mindset—you use data to guide decisions and improve performance
Strong communication skills and ability to influence without direct ownership
Nice to Have
~1 min readExperience in EdTech or K-12
Familiarity with account-based or customer segmentation strategies
Experience working with product usage data to drive marketing programs
We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:
Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
Comprehensive wellness programs and mental health support
Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
The technology and tools you need to do your best work
Motivosity employee recognition program
A culture rooted in inclusivity, support, and meaningful connection
We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.
Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.
All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.
Any attempt to misrepresent personal or professional information will result in disqualification.
Location & Eligibility
Listing Details
- Posted
- May 12, 2026
- First seen
- May 13, 2026
- Last seen
- May 13, 2026
Posting Health
- Days active
- 0
- Repost count
- 0
- Trust Level
- 72%
- Scored at
- May 13, 2026
Signal breakdown
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