instructure
New
$75K – $115K/yr

Manager Marketing, Customer Marketing NORAM K-12

United StatesUnited StatesRemotefull-timemid
OtherCustomer Marketing Manager
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Quick Summary

Key Responsibilities

Drive adoption and customer valueDesign and execute programs that increase product usage, engagement, and customer health across our K-12 customer base.

Requirements Summary

7+ years in customer marketing, lifecycle marketing, or post-sale marketing in B2B SaaS Strong track record driving adoption, engagement,

Technical Tools
OtherCustomer Marketing Manager

Responsibilities

~1 min read
  • Experience building and scaling customer lifecycle programs

  • Ability to partner cross-functionally with Customer Success, Sales, and Marketing

  • Experience supporting (not necessarily owning) expansion or cross-sell motions

  • Hands-on experience with marketing automation and customer data tools (Marketo, Salesforce, Gainsight, etc.)

  • Analytical mindset—you use data to guide decisions and improve performance

  • Strong communication skills and ability to influence without direct ownership

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    Nice to Have

    ~1 min read
    • Experience in EdTech or K-12

    • Familiarity with account-based or customer segmentation strategies

    • Experience working with product usage data to drive marketing programs

    We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:

    • Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.

    • Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.

    • Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.

    • Comprehensive wellness programs and mental health support

    • Learning and development resources, including professional development tools and tuition reimbursement, to support your growth

    • The technology and tools you need to do your best work

    • Motivosity employee recognition program

    • A culture rooted in inclusivity, support, and meaningful connection

    We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

    Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

    All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

    Any attempt to misrepresent personal or professional information will result in disqualification.

    Location & Eligibility

    Where is the job
    United States
    Remote within one country
    Who can apply
    US

    Listing Details

    Posted
    May 12, 2026
    First seen
    May 13, 2026
    Last seen
    May 13, 2026

    Posting Health

    Days active
    0
    Repost count
    0
    Trust Level
    72%
    Scored at
    May 13, 2026

    Signal breakdown

    freshnesssource trustcontent trustemployer trust
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    instructureManager Marketing, Customer Marketing NORAM K-12$75K – $115K