Customer Marketing Manager

Strategic Oversight

• Define and execute a multi-channel marketing services strategy across SEO & AI Search, PPC, Paid Social, and Marketing Account Management functions to drive growth and retention  

• Lead the evolution of marketing service offerings, embedding AI-driven solutions to enhance performance, efficiency, and scalability  

• Oversee the development of customer-facing strategies, ensuring consistent delivery of measurable ROI and alignment to customer objectives  

• Translate business priorities into clear strategic initiatives, ensuring adoption and execution across all teams 

Team Leadership & Management

• Manage, mentor and grow the Marketing Account Management and Paid Social teams across all markets, fostering a collaborative and innovative environment  

• Provide clear direction, coaching, and accountability frameworks to ensure delivery against commercial and strategic objectives 

• Identify skills gaps and implement development plans to future-proof team capability, particularly across AI and evolving marketing channels 

Business Development

• Own and lead new business development across all marketing service channels (SEO & AI search, paid social, PPC and website development), from opportunity identification through to pitch and close 

• Identify and pursue opportunities for service expansion and innovation, positioning Keyloop as a market leader 

• Support market expansion by adapting strategies to regional opportunities and customer needs  

Cross-Functional Collaboration

• Work closely with Sales, Support, Product and Marketing teams to ensure a cohesive and integrated approach to marketing initiatives 

• Ensure seamless integration between marketing services and Keyloop’s Fusion ecosystem to maximise customer value 

• Foster strong internal communication to ensure alignment, efficiency, and shared ownership of customer outcomes 

Performance Metrics & Reporting

• Define and implement KPIs across all marketing services, with a strong focus on revenue growth, retention, and performance efficiency  

• Establish clear reporting frameworks that demonstrate customer value, including performance insights, attribution (where possible), and commercial impact  

• Use data-driven insights to inform strategy, optimise performance, and identify new growth opportunities  

• Provide regular, high-quality reporting and strategic recommendations to senior leadership, supporting business planning and decision-making