Quick Summary
Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community,
The Knix eCommerce Team is looking for a Senior Manager, Site Merchandising to lead and evolve the onsite experience as a primary driver of revenue, conversion, and customer acquisition.
Reporting into the Director of Site Merchandising, this role is both strategic and highly operational — you will be responsible for defining how customers discover, evaluate, and purchase across the site, while ensuring execution at speed and quality in a fast-paced environment.
You will be responsible for executing the end-to-end onsite merchandising strategy, from homepage and navigation to product discovery, launches, and conversion optimization. This includes translating business goals into clear onsite priorities, leveraging data to identify opportunities, and driving cross-functional execution across Growth, Product, Creative, and Analytics. Once this work is complete, you’ll leverage your new found knowledge to influence and shape ongoing and future site merchandising strategies.
This role requires a leader who can operate as a business owner of the site experience — balancing customer experience, brand storytelling, and commercial performance.
Highly analytical and commercially minded — you use data to drive decisions, not just inform them
Comfortable making decisions with imperfect information and moving quickly
Deep understanding of eCommerce funnels and conversion drivers
Able to balance customer experience, brand, and revenue impact
Strong communicator who can influence senior stakeholders
A hands-on leader who is equally comfortable in strategy and execution
Be responsible for site merchandising performance across key KPIs: Revenue, CVR, AOV, and Traffic engagement
Translate weekly/monthly business targets into clear onsite actions and priorities
Identify and act on opportunities across new vs. returning customers, geo differences (CA vs US), and channel traffic mix
Lead homepage, navigation, and landing page strategies to improve discoverability and reduce friction
Own and continuously optimize:
Site navigation & taxonomy (L1/L2 structure)
Search & filtering experience
Category (PLP) and product (PDP) merchandising
Leverage tools (e.g., Shopify, AI platforms) to drive:
Personalized recommendations
Intelligent product ranking & bundling
Identify and address funnel drop-offs (browse → PDP → cart → purchase)
Accountable to driving end-to-end onsite execution for:
Product launches (newness, innovation, seasonal drops)
Campaigns and promotions (sale, bundling, offers)
Ensure alignment between IMC, Growth, and Site to deliver cohesive customer journeys
Balance brand storytelling with commercial outcomes
Help drive onsite testing roadmap (A/B testing, personalization, UX improvements)
Use analytics tools (e.g., GA, Amplitude) to:
Identify performance drivers and friction points
Turn insights into actionable experiments
Experience performing in-depth funnel analysis and customer journey mapping using tools like Amplitude or HotJar to identify and resolve site friction.
Establish a test-and-learn culture with clear hypotheses and measurable impact
Accountable to daily site health:
Product setup, launches, promotions, and QA
Content accuracy and site functionality
Ensure speed, accuracy, and attention to detail across all site updates
Build scalable processes that enable efficient execution without compromising quality
Designing operational systems that simplify complex execution for the wider group.
Partner closely with:
Growth (traffic & channel strategy)
Product & Tech (site capabilities)
Creative & Brand (asset development)
Analytics (performance insights)
Act as the bridge between strategy and execution, ensuring teams are aligned and moving quickly
Consistent improvement in CVR, AOV, and revenue vs. target
Clear, data-driven decision making that impacts business outcomes
A site experience that is intuitive, high-performing, and aligned to customer needs
Strong cross-functional alignment with minimal friction and fast execution
A team that operates with ownership, speed, and high standards
6+ years in eCommerce / site merchandising / digital merchandising
Proven track record of driving conversion and revenue growth through onsite optimization
Strong experience with:
Web analytics (GA, Amplitude or similar)
A/B testing and experimentation frameworks
Merchandising and personalization tools ( eg. Bloomreach)
Experience working cross-functionally with Product, Growth, and Creative teams
Shopify experience strongly preferred
Location & Eligibility
Listing Details
- Posted
- April 7, 2026
- First seen
- April 7, 2026
- Last seen
- April 27, 2026
Posting Health
- Days active
- 20
- Repost count
- 0
- Trust Level
- 38%
- Scored at
- April 27, 2026
Signal breakdown
Please let Knix know you found this job on Jobera.
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Sr. Manager, Site Merchandising (1 Year Contract)