Social Media Strategist and Content Lead - Lafayette, LA

Own the end-to-end social media strategy without requiring day-to-day direction.

Translate firm goals into platform-specific strategies, content plans, and paid media approaches.

Design and execute comprehensive social media content calendars and campaigns across all major platforms.

Use analytics and research to drive short- and long-term growth in reach, engagement, and follower acquisition.

Create compelling, on-brand content and visuals to increase brand awareness, drive customer affinity, and optimize ROI.

Report on performance and suggest optimizations to the Marketing Director and other stakeholders.

Proactively identify gaps, opportunities, and new initiatives — and execute against them.

Monitor and analyze marketing efforts of local and national competitors.

Research relevant trends—both within and outside the legal industry—to enhance our firm’s marketing approach.

Proactively identify gaps, opportunities, and new initiatives - and execute against them.

Identify new channels and tactics to extend the firm’s digital presence.

Social Media Management

o    Create, execute, and maintain a yearly social media content calendar, staying current with platform features and best practices.

o    Direct and coach attorneys, leadership, and team members during content capture, including posing, messaging, timing, and delivery to ensure high-performing social content.

o    Write engaging copy and design or oversee graphics for posts, ads, and promotions, ensuring all pages remain accurate, current, and on-brand.

o    Respond to messages, comments, reviews, and leads in a timely and professional manner; direct leads to the intake department as needed.

o    Oversee social media giveaways, online event promotion, and strategic advertising campaigns.

o    Track, analyze, and report on social media KPIs, making recommendations for continuous improvement.

Digital and Offline Advertising (in collaboration with Marketing Director)

o    Develop, test, and optimize paid social advertising strategies across Meta, TikTok, YouTube, and emerging platforms in alignment with firm goals.

o    Newsletter curation, creation, and delivery to clients.

o    Lead and direct internal and external content shoots, identifying moments worth capturing and guiding on-camera talent to ensure high-performing content.

o    Analyze paid and organic performance data to inform creative, targeting, budget allocation, and optimization decisions.

Branding and Content Production

o    Ensure consistent use of all firm branding elements across digital platforms, maintaining brand guidelines as needed.

o    Contribute to graphic, photo, and video editing as needed to support social media and digital marketing efforts.   

o    Coordinate with service providers and internal teams to develop campaign assets.

o    Identify and capture timely, unscripted, and opportunistic content moments that align with brand voice and platform trends.

Communication and Reporting

o  Regularly update media contact lists and support the creation and distribution of news releases, media advisories, mass emails, and announcements.

o   Report weekly to the Marketing Director and team on campaign performance and suggested optimizations.