Senior Social Media Strategist

• Develop and lead social media strategies aligned with ACS communications and marketing objectives.
• Define platform-specific approaches, content calendars, and campaign plans.
• Define measurable performance goals aligned with organizational KPIs and establish clear success metrics for both organic and paid initiatives.

• Create, publish, and manage organic and paid social media content across platforms across all ACS social channels, including X, LinkedIn, Instagram, YouTube, and emerging channels.
• Develop and manage paid social campaigns, including audience targeting, budget allocation, bidding strategy, creative testing, and ongoing optimization.
• Collaborate with content, video, and creative partners to execute integrated campaigns.
• Lead real-time social media coverage for Clinical Congress and other key ACS meetings, including content planning, onsite execution, and post event performance analysis.

• Monitor performance metrics, engagement trends, and audience growth.
• Use analytics and social listening tools to inform strategy adjustments and content optimization.

• Engage with audiences, monitor conversations, and identify emerging issues or opportunities.
• Escalate reputational or policy-related concerns to communications leadership as appropriate.

• Partner with marketing, digital, editorial, and public information teams to align messaging.
• Support integrated communications planning and execution.

• Stay current with platform changes, trends, and best practices.
• Recommend and test new approaches to improve reach, engagement, and effectiveness.

• Take an active role in fostering productivity, competence, inclusion, and positivity.
• Act as a role model in terms of organizational mission, values, and leadership.
• Develop goals, objectives, and deadlines and communicate them to employee(s). 
• Encourage, support, hold employee(s) accountable and utilize employees’ skills and abilities to maintain acceptable levels of service in all areas.
• Supervise the Social Media Coordinator, including goal setting, performance management, and professional development.

• Bachelor’s degree in communications, marketing, digital media, or a related field from an accredited college or university is required.
  
  
• At least 5+ years of experience in social media strategy, content development, or related roles is required.
  
  
• Demonstrated success managing multi-platform social media strategies.
  
  
• Experience managing paid social campaigns with measurable business results.
  
  
• Demonstrated ability to connect social performance to business outcomes.
  
  
• Strong analytical skills and experience with social media analytics tools and performance optimization.
  
  
• Excellent writing and editorial judgment for social platforms.
  
  
• Cross-functional collaboration.
  
  
• Event coverage and real-time content execution.
  
  
• Experience with CRM and analytics integration is preferred.

Comprehensive Benefits:
We’re committed to attracting and retaining top talent via valuable benefits!

• Vacation, personal, and sick hours including 13 paid holidays per year
• Tuition Reimbursement
• Medical—comprehensive coverage through BlueCross BlueShield
• Dental, Vision, and Prescription drug program
• 403(b) Matching Program
• Pension Plan
• Flexible Spending Medical/Dependent Care
• Employee Assistance Program
• Short Term/Long Term Disability
• Life Insurance
• Domestic Partner Coverage

The American College of Surgeons is committed to working with and providing reasonable accommodations to individuals with disabilities.  If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please send an e-mail to recruitment@facs.org or call (312) 202-5000 and let us know the nature of your request and your contact information.