Head of Programmatic Sales

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 95.8 million monthly active users (MAU), as of December 31, 2025, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

This role will serve as the leader responsible for programmatic sales, building the GTM strategy and motion for how Life360 activates its unique audience and inventory through direct programmatic demand. You will shape go-to-market strategy, deepen partnerships with brands, in-house teams, agency trading desks, and account teams within the DSPs, and develop innovative programmatic solutions that drive measurable outcomes for advertisers.

The Head of Programmatic Sales (Director level) will also lead and mentor a high performing team responsible for growing this critical business line.

• Develop scalable approaches across private marketplace, curated supply, and programmatic guaranteed
• Identify new revenue opportunities across emerging channels including data-enabled programmatic, retail media partnerships, and advanced targeting solutions
• Partner with executive leadership to align programmatic strategy with Life360’s broader advertising growth goals

• Own programmatic revenue performance
• Establish pricing frameworks, inventory packaging, and demand strategies that drive sustainable growth
• Identify new demand sources and expand relationships with DSPs, agency trading desks, and strategic buyers
• Leverage data insights to continuously optimize performance and monetization efficiency
• Serve as an overlay with the direct sales team as well as own your own quota

• Build, mentor, and scale a high performing programmatic sales team
• Foster a culture of accountability, innovation, and collaboration across the Ads OG
• Develop clear career pathways and leadership development opportunities within the programmatic organization

• Serve as the executive point of contact for key programmatic agency partners
• Represent Life360 Ads in strategic industry conversations, conferences, and partner engagements
• Build partnerships that unlock new capabilities including identity, measurement, curation, and data activation

• Partner with Product and Engineering to influence the programmatic product roadmap and platform integrations
• Collaborate with Sales leadership to develop compelling programmatic solutions and go-to-market strategies
• Work with Data Science and Analytics teams to translate insights into scalable programmatic offerings
• Align closely with Privacy and Trust teams to ensure responsible and transparent advertising practices

• Establish programmatic performance frameworks and KPIs across demand channels
• Build reporting and insights that inform strategic decisions and client solutions
• Identify emerging trends in programmatic technology, identity, and privacy to keep Life360 Ads ahead of the market
• Champion innovation in automation, targeting, and data activation

• 12+ years of experience in programmatic advertising or adtech, with significant leadership experience
• Deep expertise across the programmatic ecosystem including DSPs, SSPs, private marketplaces, programmatic guaranteed, and data-driven advertising
• Proven track record of scaling programmatic revenue and building high performing teams
• Strong strategic mindset with the ability to translate complex market dynamics into actionable business plans
• Experience partnering cross-functionally with Sales, Product, Engineering, Data Science, and Operations
• Excellent executive communication skills with credibility among senior stakeholders and industry partners
• Strong analytical orientation with experience leveraging data to inform yield strategy and monetization models
• Passion for innovation in digital advertising and the future of responsible data-driven marketing

Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference.

• Be a Good Person — We have a team of high integrity people you can trust.
• Be Direct With Respect — We communicate directly, even when it’s hard.
• Members Before Metrics — We focus on building an exceptional experience for families.
• High Intensity, High Impact — We do whatever it takes to get the job done.

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.