AEM - UI EDS - Technical Lead / Frontend development Lead

MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

MAP is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. 

We are looking to employ a passionate, enthusiastic, and consulting focused candidate into the India professional services team.  As a Technical Lead, you will develop and implement customer web platforms using front end technologies. This involves defining scope, timelines, technical solutions and leading the end to end delivery. You will drive customer communication, engage customers, facilitate development, ensure adoption and adherence to best practices and mentor team of developers. The ideal candidate is customer-centric, collaborative, and fosters inclusivity, authenticity, and trust across teams. 

Experience in Years: 10+ years of relevant experience

• →Participate in Discovery sessions to identify business priorities and expectations of authoring experience in CMS. 
• →Lead workshops between creative, content teams, and development teams in relation to template and component identification and requirements, and governance strategy between development and authoring tasks. 
• →Collaborate and work closely with customer and manage expectations, ensure clear communication, define scope, agree on timelines and manage client dependencies. 
• →Gather business requirements and translate them into technical solutions. 
• →Lead story/task grooming sessions and evaluate the dependencies and prerequisites for the tasks. 
• →Lead greening sessions and ability to solution and estimate efforts. 
• →Design, build, and maintain highly reusable JavaScript, HTML and CSS code. 
• →Review PRs and manage quality of development, coach and mentor team on development skills and ensure adherence to best practices. 
• →Support client content team on platform usage, guidance and support. 
• →Manage feature/product demos to customer. 
• →Lead retrospective workshop at conclusion of project; capture and up-level actionable recommendations. 
• →Collaborate with Sales on GTM service offerings and pre-sales inquiries. 
• →Coordinate customer feedback with product teams 
• →Research trends for design & front-end technologies to support improving design/front-end workflows. 

Soft skills: 

• Strong problem-solving skills. 
• Experience working in a globally dispersed scrum team. 
• Demonstrated experience in Agile methodologies. 
• Collaboration and engagement skills. 
• Experience working with Communications and/or Marketing teams and/or Design Agencies. 
• Demonstrated adaptability, goal orientated and innovative individual. 
• Strategic problem solver and can relate the day-to-day details with broader business objectives. 
• Experience in leading a project team. 
• Experience in working directly with customer. 

Technical Skills: 

• Experience with any known CMS with functional knowledge of template editor and content author roles. 
• Expertise in responsive design and mobile application design. 
• Expertise in front-end development, especially JAM stack 
• In depth knowledge in HTML5, CSS3 (Less, Sass is a plus), knowledge of BEM methodology is preferred. 
• Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model. 
• Detailed knowledge of JavaScript (ES6 is a plus). 
• Experience with Atomic design paradigm is a plus. 
• Expertise in Design systems, Style guides, Pattern libraries 
• Familiarity with RESTful and GraphQL APIs. 
• Familiarity with Micro Front End concepts and Headless Implementation would be a plus.  
• Understanding of Web Accessibility WCAG guidelines. 
• Understanding of content authoring and ensuring usability and intuitiveness for a content author while using a CMS. 
• Understanding of information architecture and creating appropriate content structuring 
• Familiarity in Adobe XD, or other design tools such as Sketch or Figma. 
• Familiarity with modern front-end build pipelines and tools. 
• Familiarity with code versioning tools such as Git. 
• Experience with common front-end development tools such as Babel, Webpack, NPM, etc. 
• Ability to understand business requirements and translate them into technical requirements. 
• A knack for benchmarking and optimization. 
• Deep understanding of core web vitals, web performance optimization techniques and best practices. 

Adherence to 

• Software development standards 
• Agile methodologies 
• Quality assurance 
• Standards Governance

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.