Digital Marketing Strategist

The Opportunity: Are you a hands-on performance marketing professional who knows how to turn channel strategy into measurable growth? Natural Factors is looking for a Digital Marketing Strategist to help scale our digital presence across paid media, retail media, affiliate, influencer, and owned channels. In this role, you’ll drive performance optimization, translate data into action, and play a key role in scaling customer acquisition, improving marketing efficiency, and shaping our digital growth strategy. You’ll also help define how our brand shows up across digital touchpoints while balancing growth, brand integrity, and compliance in the wellness space.     We are a growing company and a leading manufacturer of nutritional supplements, dedicated to enhancing the wellbeing of our customers.    This position pays: $90,000 - $115,000/year   You will work a set schedule of Monday to Friday 8:00am – 4:30pm  Hybrid option available for local candidates; remote option available for non-local candidates. Our US office is located in Monroe, WA    A Day in The Life of A Digital Marketing Strategist:  Paid & Retail Media Leadership Plan, execute, and optimize paid media across Google Ads, Amazon DSP & Sponsored Ads, Meta, TikTok, YouTube and retail media networks, balancing brand awareness with performance-driven acquisition Own performance outcomes across CAC, ROAS, ACOS, CLTV, CPM, CPC, and other channel-specific KPIs Affiliate & Influencer Marketing Own and execute affiliate, influencer, and creator partnerships, including partner recruitment, activation, relationship management, and performance optimization Drive partner performance across awareness and conversion goals including metrics such as reach, clicks, engagement, CPA and ROAS Owned Channels & Brand Support Lead owned social media execution and optimization Partner with brand, content, and CRM stakeholders to improve website, email and SMS performance in support of conversion and engagement goals Data, Insights & Optimization Develop dashboards, reporting, and insights to guide performance improvements Analyze customer behavior, audience segments, and funnel performance   What We're Looking for From You:  Bachelor’s degree in Marketing, Communications, or a related field 5+ years of hands-on digital marketing experience with a strong focus on performance marketing, paid media, and measurable growth Proven experience managing integrated campaigns across paid search, retail media, paid social and other acquisition-focused digital channels Experience managing affiliate, influencer or creator parterships Proven experience analyzing channel, audience and funnel performance, translating data into actionable strategy, optimization and investment decisions   What You Should Know About Us: A purpose-driven company committed to employees and improving the health and well-being of people and the planet We’re building and evolving our digital marketing capabilities and are looking for someone excited to help shape and scale that growth to directly impact business success A dynamic and collaborative work environment where your expertise makes a real impact   Our Team's Favorite Perks and Benefits:  A competitive total compensation package  Best in class benefits because we care about your health and wellness!  Physical Health  Outstanding medical, dental, vision plans  Health and dependent FSA  Employer-paid life and long-term disability insurance  Financial Health  401(k) with company match  Financial planning and education sessions  Discount on company products  Safety footwear allowance  Shift differentials for afternoon and night shift positions  On demand pay   Emotional Health  Wellness days – 10 days per year to use for personal days, mental health days, or sick days Vacation days – 15 days per year 10 paid holidays per year  Employee Assistance Program (EAP)  Employee appreciation events and lunches