Social & Influencer Director

• Lead, coach, mentor, and inspire social and cross-functional team to consistently deliver exceptional social media work
• Act as the key point of contact between client teams and agency stakeholders, championing innovative approaches
• Drive year-on-year growth in line with KPIs, effectively managing complex stakeholder relationships
• Develop the network of social talent across our agency businesses, cascading strategies and surfacing great work

• Oversee the development of comprehensive social and influencer marketing strategies that drive meaningful impact, leveraging both traditional insights and AI-powered analytics
• Provide strategic social media consultancy to senior clients, developing impactful strategy documents and operational frameworks
• Build and nurture strong client relationships, proactively addressing evolving business needs
• Develop innovative, winning proposals that secure new business

• Establish standardized best practices that promote service excellence, identifying opportunities for increased efficiency
• Cultivate a deep appreciation for social media across the agency, ensuring teams possess comprehensive platform knowledge
• Direct social media work across global markets, utilizing AI tools for improved efficiency and effectiveness
• Educate clients and teams on the power of social media to drive measurable brand impact

• Champion the integration of AI technologies in social and influencer marketing
• Stay at the forefront of emerging AI technologies and their applications
• Drive innovation in blending human creativity with AI capabilities
• Lead the scaling of GenAI and proprietary technology across social media operations

• Strategic Vision & Commercial Acumen: 10+ years’ experience in social media marketing with proven ability to translate expertise into effective, results-driven strategies and deliver profitable outcomes
• Leadership & Operational Excellence: Successfully led teams, fostering collaboration and high performance while optimising workflows
• Client Relationship Management: Exceptional ability to build client relationships, negotiate, and manage expectations across global or large European teams and campaigns
• Influencer agency and marketing understanding: Deep understanding of the influencer marketing landscape with experience in influencer relationship management, content production, talent selection, contracting, data analysis and strategy.
• Innovation & AI Understanding: Deep understanding of social media trends, platform innovations, and strong interest in AI and generative technologies in marketing
• Creative Excellence: Highly creative with firm understanding of the evolving social influencer landscape and how to drive the best brand collaborations
• Paid Social Knowledge: Solid understanding of paid social and media's role in amplification
• Communication Skills: Excellent presentation, verbal, and written communication skills with fluency in English (other EU languages a plus)
• Data-Driven Approach: Experience in analysing performance and using data for strategy development and optimization

Req ID: 17219
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