Senior Manager, Marketing Operations

• Own and optimize global lead, contact, and account lifecycle processes across Salesforce, Marketo, LeanData, RingLead, Qualified, and ZoomInfo 
• Manage and enhance lead routing, account matching, assignment logic, and territory alignment frameworks 
• Partner with Sales leadership, Demand Generation, and Sales teams to improve pipeline velocity and lead conversion performance 
• Support GTM scalability through automation, governance, and process standardization initiatives 

• Own LeanData routing graphs and lead/account matching logic across global sales teams 
• Maintain and optimize lead-to-account matching, deduplication, and enrichment workflows 
• Continuously improve speed-to-lead processes and inbound lead qualification frameworks 
• Support account segmentation and ICP-based routing strategies 

• Manage RingLead enrichment workflows, account tagging, normalization, and data governance initiatives 
• Oversee ZoomInfo integrations and enrichment processes within Salesforce and Marketo 
• Monitor and improve data hygiene, completeness, and account/contact integrity 
• Partner with IT on data architecture and system integrations 

• Own operational administration and optimization of Qualified Chat, Drift Email, and conversational marketing workflows 
• Support chatbot routing, engagement logic, meeting booking workflows, and SDR handoff processes 
• Optimize buyer engagement experiences across web and inbound channels 

• Manage lead and contact scoring models aligned to buying intent, engagement signals, ICP fit, and funnel stages 
• Partner with Marketing and Reveneu Ops leadership to refine MQL qualification criteria and conversion optimization strategies 
• Analyze funnel performance and identify opportunities to improve lead quality and sales acceptance 

• Support operational reporting and KPI visibility across marketing funnel performance, routing efficiency, conversion rates, and engagement metrics 
• Partner with BI and IT teams on dashboards and operational analytics 
• Assist with BI reporting validation, troubleshooting data discrepancies, and validating operational reporting outputs across Salesforce, Marketo, and integrated GTM systems 
• Identify trends, gaps, and optimization opportunities through data analysis 

• 6+ years of experience in Marketing Operations, Revenue Operations, or GTM Systems within a B2B SaaS or technology organization 
• Deep hands-on expertise with Salesforce and Marketo 
• Experience building and managing lead routing frameworks, scoring models, and enrichment workflows 
• Strong understanding of lead lifecycle management, funnel operations, attribution, and GTM processes 
• Experience partnering cross-functionally with Marketing, Sales, SDRs, Product Marketing, and IT 
• Analytical mindset with strong troubleshooting and process optimization capabilities 
• Excellent communication and stakeholder management skills 
• Ability to balance strategic initiatives with hands-on operational execution 

• SQL knowledge and experience working with BI/reporting validation processes strongly preferred 
• Ability to troubleshoot data discrepancies and validate reporting outputs across integrated systems 
• Familiarity with Tableau, BI/reporting tools, or data warehouse environments 
• Experience supporting both inbound and outbound GTM motions 
• Familiarity with attribution modeling and account-based marketing frameworks 
• Experience working in global B2B enterprise software organizations 

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• LeanData 
• RingLead  
• Salesforce 
• Salesloft 
• Marketo 
• Qualified Chat 
• ZoomInfo  
• Drift Email or similar conversational engagement tools