Ecosystem Growth manager

We are a SaaS company launching a Product-Led Growth (PLG) product. We are looking for a strategic and execution-focused Ecosystem Growth Lead to drive user acquisition through ecosystem channels.

This role is responsible for identifying, building, and activating high-leverage distribution channels including technology marketplaces, partner ecosystems, communities, and integration platforms. The goal is simple: get the product in front of the right users at scale.

You will work closely with Product, Marketing, and Partnerships to turn ecosystem presence into a predictable growth engine.

1. Ecosystem Strategy & Channel Identification

Identify high-impact ecosystems where our ICP already exists (e.g., app marketplaces, SaaS platforms, communities, integration hubs)

Evaluate opportunities based on user density, intent, and integration potential

Prioritize and build a roadmap for ecosystem-driven growth

2. Marketplace & Platform Distribution

Launch and optimize listings on relevant marketplaces (e.g., Salesforce AppExchange, HubSpot Marketplace, AWS Marketplace, Shopify App Store, etc.)

Own positioning, messaging, and conversion optimization within these platforms

Manage reviews, ratings, and marketplace performance

3. Strategic Partnerships for PLG Distribution

Build relationships with complementary SaaS companies

Develop co-marketing, co-selling, and integration-based distribution strategies

Negotiate win-win exposure opportunities

4. Community & Organic Ecosystem Growth

Identify and activate relevant communities

Partner with influencers or ecosystem leaders where appropriate

Drive organic product discovery within high-intent environments

5. Performance Tracking & Optimization

Define KPIs for ecosystem-driven acquisition

Track activation, conversion, and retention from ecosystem channels

Continuously optimize based on data

What Success Looks Like

Strong and consistent user acquisition from ecosystem channels

High-performing marketplace listings

Strategic integrations driving product adoption

Clear attribution and measurable ROI from ecosystem efforts