Google Ads Specialist (Paid Media – Performance Marketing) - 60052139162

Location: Remote
Schedule: Flexible | Async-Friendly with Optional U.S. Overlap
Type: Full-Time

We are a fast-growing, venture-backed company operating in the e-commerce infrastructure space, helping brands scale through optimized logistics and fulfillment partnerships.

Our marketing engine is already live and generating results. We are now entering a critical growth phase where paid acquisition will be aggressively scaled — particularly across Google Ads — with the goal of increasing monthly spend from ~$15K to $50K–$100K+ while maintaining strong ROI.

This role is a mission-critical hire focused on execution, optimization, and performance.

We are seeking a hands-on Google Ads Specialist who lives and breathes paid search.

This is not a strategy-only role. This is for someone who:

• Loves being in the weeds
• Thrives on optimizing campaigns daily
• Obsessively improves performance through testing and iteration

You will take ownership of our Google Ads engine and play a key role in scaling paid acquisition profitably.

There is also optional exposure to paid social (Meta, TikTok), but the primary focus is Google Ads performance and scaling.

• Fully manage and optimize Google Ads campaigns (Search, Display, YouTube as applicable)
• Scale ad spend from ~$15K/month to $50K–$100K+ profitably
• Continuously monitor and improve performance metrics (CPL, CAC, ROAS)

• Perform deep keyword research and expansion
• Execute advanced negative keyword strategies
• Run structured A/B tests across:
  • Ad copy
  • Targeting
  • Bidding strategies
• Continuously refine campaigns based on performance data

• Track and analyze campaign performance daily
• Identify trends, inefficiencies, and growth opportunities
• Provide actionable insights to improve ROI

• Collaborate with internal team on landing page improvements
• Suggest CRO improvements based on campaign data
• Support testing initiatives to improve conversion rates

• Work alongside a 7-person marketing team
• Plug into existing creative workflows (team can support asset creation)
• Focus primarily on technical execution, data, and performance

• 2–5+ years of hands-on Google Ads experience
• Proven track record managing and scaling paid search budgets ($10K+/month)
• Strong expertise in:
  • Keyword targeting & structure
  • Negative keyword optimization
  • Bid strategies
  • Campaign structuring
• Highly analytical and data-driven mindset
• Comfortable working independently and asynchronously

• Experience with Meta Ads (Facebook/Instagram)
• Exposure to TikTok Ads
• Experience in B2B or e-commerce environments
• Familiarity with:
  • Landing page optimization (CRO)
  • Attribution models
  • CRM integrations

• A doer, not just a strategist
• Detail-oriented and performance-obsessed
• Comfortable “owning the numbers”
• Autonomous and proactive
• Excited to scale something meaningful and long-term

• Direct impact on revenue growth
• Opportunity to scale ad spend aggressively
• Work with an experienced marketing team and founder
• High ownership and autonomy
• Long-term growth potential as the paid media function expands