Marketing generalist (Remote 51273191024)

We are a fast-growing, women-founded personal care brand dedicated to bringing radical sustainability and transparency to the industry. Our products utilize one of the most eco-friendly fibers on earth—requiring significantly less water and land than traditional materials while offering natural antibacterial and odor-resistant properties.

With a presence in over 750+ retail locations across the U.S. and a thriving DTC business via our website and Amazon, we are scaling rapidly. We are looking for a creative, strategic, and execution-focused marketer to take ownership of our entire marketing ecosystem and help lead our next phase of growth.

The Brand & Growth Marketing generalist will own the end-to-end marketing strategy—from social media and digital advertising to email marketing, website optimization, and community building.

This is a "player-coach" role designed for someone who is both a high-level strategist and a hands-on executor. You will work closely with the founder and external creative partners to drive brand awareness, customer acquisition, and retail sell-through.

• Manage the holistic marketing calendar and ensure cohesive messaging across all channels.

• Execute initiatives that support both DTC growth and retail expansion.

• Lead the brand's presence across Instagram, TikTok, and LinkedIn.

• Create, schedule, and publish content while identifying and testing new channels (Pinterest, YouTube, etc.).

• Monitor trends and develop high-engagement creative ideas.

• Manage and optimize Meta and Google Ads.

• Conduct A/B testing on creative and messaging to improve performance and CAC.

• Track and report on key marketing metrics to drive data-backed decisions.

• Own all Email and SMS marketing efforts.

• Build and manage automated flows, promotional campaigns, and subscriber growth.

• Oversee website updates and content within Shopify.

• Manage landing page optimizations and coordinate with developers for larger technical updates.

• Support the sales team by creating and maintaining marketing materials such as retail decks, sell sheets, and promotional flyers for distributors.

• Build and manage our ambassador and community programs.

• Develop strategic partnerships with creators and mission-aligned brands.

• 3+ years of experience in CPG, wellness, beauty, or consumer brands.

• The Tech Stack: Deep experience with Shopify, Klaviyo, and Meta/Google Ads Manager is required.

• Subscription Experience: Familiarity with Recharge and Recart (or similar tools) is highly preferred.

• Visual Sensibility: While not a design role, you should have a strong aesthetic eye and be comfortable using Canva or Figma to work within brand guidelines.

• Execution-Oriented: You thrive in a fast-paced startup environment and take pride in "owning" your projects from start to finish.

• Experience scaling brands within major retail environments.

• A track record of building creator or ambassador programs from scratch.

• A personal passion for sustainability and mission-driven commerce.