Paid Ads Manager (Meta & Google) - 20484

Paid Advertising

• Build and launch Meta advertising campaigns

• Build and manage Google Search campaigns

• Optimize campaigns based on performance data

• Improve CPL, lead quality, and campaign efficiency

• Scale winning campaigns

• Monitor budgets and pacing

• Analyze campaign performance and make proactive recommendations

Campaign Setup

• Configure campaign structures correctly from the start

• Build audiences

• Configure tracking

• Implement conversion events

• Ensure attribution is working properly

• Test campaigns prior to launch

CRM & Funnel Integration— You'll work closely with the team's existing systems by:

• Connecting Meta and Google campaigns into CRM workflows

• Ensuring leads flow correctly into automation

• Troubleshooting tracking issues

• Verifying lead routing

• Working alongside internal funnel and CRM specialists

Optimization — You'll continuously improve campaigns through:

• Creative testing

• Audience refinement

• Bid strategy optimization

• Budget allocation

• Landing page insights

• Lead quality improvements

• Performance reporting
   

Required Experience

• 5+ years managing Meta Ads

• 5+ years managing Google Ads

• Strong background in lead generation campaigns

• Experience supporting service-based businesses

• Experience managing multiple client accounts simultaneously

• Proven ability to optimize campaigns for qualified leads—not just clicks

• Experience integrating campaigns with CRM systems

• Strong analytical skills

• Excellent written and spoken English
   

• Meta Ads Manager

• Google Ads

• CRM platforms

• Lead generation funnels

• Conversion tracking tools

• Analytics and reporting platforms
   

The Ideal Candidate

• Requires very little day-to-day management

• Thinks like an owner

• Solves problems before they're escalated

• Communicates quickly and clearly

• Takes pride in producing excellent work

• Pays close attention to detail

• Is dependable and highly organized

• Enjoys working in a fast-moving agency environment

• Wants to build a long-term career with one company
   

• Agency experience

• Experience running both Meta and Google campaigns at a senior level

• Strong understanding of CRM integrations and lead routing

• Experience working with funnels and conversion tracking

• Experience supporting businesses that rely on booked appointments rather than eCommerce sales

• Ability to confidently explain optimization strategies and campaign decisions

What Success Looks Like — Within your first several months, you will:

• Confidently manage multiple client accounts with minimal oversight

• Become the internal expert for Meta and Google Ads

• Reduce the amount of campaign review required from leadership

• Improve campaign consistency across client accounts

• Deliver dependable, repeatable lead generation results

• Communicate proactively and quickly with internal team members

• Help the agency confidently scale its client base