Project Marketing Manager / Digital Marketing Assistant - 64072357652

Project Marketing Manager / Digital Marketing Assistant

Department: Digital Marketing & Business Operations

Reports To: Principal / Founder

Location: Remote (CST Business Hours Alignment)

Employment Type: Full-Time (40 hours/week)

Target Salary Range: $2,000 – $3,000 USD / month (commensurate with experience) + Performance Bonuses & Monthly Recurring Commissions

Our company operates a multifaceted real estate and digital assets portfolio, including a residential brokerage, real estate investment entities, and a growing portfolio of over 1,300 premium exact-match web domains.

We are expanding a hyper-local digital real estate initiative: renting high-value exact-match domain names paired with live, high-performing niche websites to real estate agents, luxury brokers, local contractors, and service businesses across North America. We provide local professionals with turnkey digital platforms that capture hyper-local search intent and drive leads.

We are seeking an energetic, technically curious, and proactive Project Marketing Manager / Digital Marketing Assistant to manage end-to-end execution across paid media, local search optimization, AI-driven website creation, and client outreach.

This is a hands-on execution and management role. You will bridge strategy, AI technology, and execution—building micro-websites, optimizing multi-platform ad spend, ensuring bulletproof local search visibility, and supporting domain rental growth.

The ideal candidate is an independent problem solver with strong commercial instincts, capable of moving projects forward without needing step-by-step instruction.

• Setup, manage, and continuously optimize paid search and social campaigns across Google Ads and Meta (Facebook/Instagram) Ads Manager.
• Conduct keyword research, audience targeting, ad copy creation, budget management, and bid adjustments to maximize ROAS.
• Conduct conversion rate optimization (CRO) on landing pages and ad destinations.
• Audit and revive legacy social channels (Facebook, Instagram, X/Twitter) to build brand consistency and organic authority.

• Utilize generative AI platforms (ChatGPT, Claude, midjourney, etc.) to rapidly draft site architecture, localized copy, and structural framework for hyper-local micro-websites.
• Deploy, configure, and maintain websites on Netlify (or similar modern web hosting platforms).
• Manage custom domain configurations, DNS settings, SSL certification, redirects, and lead capture form integrations.
• Build high-converting demo websites to demonstrate domain asset value during prospective client pitches.

• Execute on-page, local, and technical SEO best practices across internal and client-facing domain properties.
• Claim, verify, optimize, and maintain multi-location business listings across Google Business Profile, Apple Maps, and Bing Places for Business.
• Implement schema markup and structured data tailored for local authority and emerging Answer Engine Optimization (AEO) / AI discovery engines (e.g., ChatGPT, Gemini, Perplexity).

• Maintain campaign schedules, production calendars, and deliverables to keep all marketing workstreams on schedule.
• Develop repeatable templates and workflows for rapid website builds and local listings management.
• Maintain clean documentation for domain assets, customer configurations, and active ad accounts.

• Assist in identifying, researching, and prospecting potential domain rental clients (e.g., luxury real estate agents, contractors, home service providers).
• Match targeted prospects with domain assets in our portfolio.
• Track leads, prospect interactions, and domain rental lifecycles within our CRM system.

• Track and analyze key marketing KPIs across paid, organic, and local channels.
• Deliver actionable performance reports and data-driven recommendations to leadership.

• Experience: 2+ years of hands-on digital marketing and marketing project coordination experience.
• Paid Media Mastery: Proven track record running and optimizing performance campaigns in Google Ads and Meta Ads Manager.
• Local SEO Expertise: Direct experience setting up and managing Google Business Profile, Apple Maps, and Bing local listings.
• AI Proficiency: Advanced experience leveraging ChatGPT or similar AI tools for copy, layout structure, research, and efficiency.
• Communication: Flawless written and verbal English communication with a professional, polite, and client-friendly tone.
• Execution Style: Resourceful self-starter who takes initiative, solves technical roadblocks independently, and delivers without micromanagement.

• Web & Technical Basics: Experience with Netlify, DNS record management, custom domain configuration, and working knowledge of HTML/CSS.
• Industry Experience: Prior experience in real estate marketing, local lead generation, or domain monetization/rental models.
• AEO Knowledge: Understanding of Answer Engine Optimization strategies for generative search platforms.

• Paid & Organic Search: Google Ads, Meta Ads Manager, Google Search Console, Google Analytics, SEO Keyword Tools
• Local Listings: Google Business Profile, Apple Maps, Bing Places
• AI & Web Creation: ChatGPT / Claude, Netlify, Domain/DNS management tools, Basic HTML/CSS
• Operations: CRM platforms, Google Workspace / Microsoft 365