Director, A&R and Audience Development - AWAL

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

The Director, A&R / Audience Development with AWAL will be responsible for finding and acquiring recording artists, songs and producers as well as leading Audience Development strategy for artists across the Recordings & AD roster. This role will report into the SVP, Audience Development and President, AWAL North America and is based in Los Angeles.

• →Find and acquire recording artists, songs and producers through demos, recordings and live performances.
• →Cultivate relationships with artists and representatives and negotiate deals.
• →Solicit producers and coordinate meetings with artists and producers.
• →Spearhead recording, mixing and mastering sessions.
• →Act as liaison with artist, artist managers and art department regarding marketing concepts.
• →Lead Audience development & Digital Marketing Strategy for a roster of artists across a wide range of genres
• →Develop and execute comprehensive digital marketing campaign, including: short-form content strategy, influencer/creator marketing, content seeding, creative digital partnerships, short-form content and viral marketing campaigns
• →Identify opportunities across target audience segments and develop strategies to grow artists’ digital footprint and first party data through CRM strategy, direct-to-fan engagement and community building tools like Discord, Laylo, WhatsApp, etc.
• →Deliver out of the box digital marketing ideas throughout the campaign lifecycle to ensure artists are part of the online conversation and tapping into emerging trends in real-time
• →Set goals and objectives for driving awareness, audience acquisition and conversion to measurable KPIs (streams, follows, pre-saves, etc.)
• →Track, analyze and report on key performance and audience behavior metrics to optimize digital marketing campaigns and inform new strategies for growth and engagement
• →Manage budgets across all key elements of the digital campaign (advertising, social media, creators, content shoots)

• 4-8 years of experience in A&R, artist development and/or digital marketing
• Strong communication skills.
• Strong artist relation skills.
• Ability to multitask and juggle multiple projects throughout the day.
• Ability to handle and defuse intense situations.
• Ability to handle talent relations effectively.
• Must be able to attend artist performances, recording sessions and rehearsals.
• Experience in building impactful digital campaigns, growing an artist’s digital footprint and converting passive listeners to engaged fans via social storytelling and creative audience development initiatives
• Expert knowledge of current and emerging digital trends in music, social platform best practices and short form content strategies that drive growth and virality
• A deep understanding Gen Z/Gen Alpha platforms (TikTok, Snapchat, Discord, Reels, Shorts) and niche audiences across the US and globally
• Organized self-starter with the capacity to manage a roster of 8+ active projects and the ability to prioritize effectively in a fast-paced environment
• Excellent communication skills, detail oriented and solutions focused; able to effectively meet project goals and deadlines
• Experience with Chartmetric, Cobrand/MelodyIQ (or similar sound tracking tools), Youtube Studio, Meta & TikTok Business Manager, SMS/CRM platforms (Laylo, Community, Mailchimp, etc.)
• Able to work across multiple departments successfully.
• Ability to understand, manage and forecast budgets.
• Travel is required as needed.
• Must be willing and able to attend concerts, artist appearances, and photo and video shoots as requested.

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
• Investment in your professional growth and development enabling you to thrive in our vibrant community.  
• The space to accelerate progress, positively disrupt, and create what happens next  
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

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